10 Ways to Make Your Content Marketing Go Viral

10 Ways to Make Your Content Marketing Go Viral

How do you send content viral? It could be a Youtube video, Facebook post, tweet, or almost any social media content that gets shared thousands and thousands of times. People want to look smart (so let them) Image Source: Pixabay When people think about sharing content, they consider social currency.1 If it makes them look clever or smart, the more likely they are to pass it onto their friends and followers. Make it genuine Most people are not looking for videos or blogs that seem highly produced or overdone. Go interactive Image Source: Pixabay Do you have expert knowledge on an interesting subject? A good community of people commenting will always increase your chance of virality. If you make your blog post a list, your chances of going viral increase a great deal. Create a compelling headline With so much content out there today, you must make a great first impression, or you’ll be passed in favor of another. Don’t make anyone feel foolish Image Source: Pixabay When people share content, they are actually putting their own reputation on the line for all to see. Good luck!

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10 Ways to Make Your Content Marketing Go Viral

How do you send content viral?

Viral content is any piece of media tha1t becomes wildly popular overnight.

It could be a Youtube video, Facebook post, tweet, or almost any social media content that gets shared thousands and thousands of times.

Viral content starts to work for you on autopilot, as your brand gets exposed to a whole new audience that you couldn’t ever quite reach organically.

You might think getting your content to go viral is as likely as you hitting the lottery, but nothing could be further from the truth. If you’re looking to generate buzz for your business or if you just want your own 15 minutes of fame, continue reading.

I’ve put together 10 ways to make your content marketing go viral (and none of them involve buying a lottery ticket!)

1. People want to look smart (so let them)

Social currency to make your content marketing go viral

Image Source: Pixabay

When people think about sharing content, they consider social currency.1 If it makes them look clever or smart, the more likely they are to pass it onto their friends and followers.

In February of 2012, LinkedIn sent out emails to select members that were part of the top 5 percent of most viewed profiles for the previous year.

Thousands and thousands of people flocked to Facebook and Twitter to spread the good news. The biggest beneficiary of this was LinkedIn because it raised its profile and probably got thousands of new members.

2. Keep it short

The vast majority of viral content is short. Videos tend to range from around 30 seconds to one minute. Anything longer and you might lose your grip.

The same goes for blogs. People have short attentions spans; so make it easy for them with “scannable” content such as images, dot points and subheadings.

3. Take a human angle

Transformers to make your content marketing go viral

Perhaps you have found the perfect drink to have on your wedding anniversary? Maybe you want to share some traits your boss has that you hate, and you figure most people can relate to?

If people can relate and apply it to their own lives, they are much more likely to share. When something is personal to someone, they will pass it on.

4. Make it genuine

Most people are not looking for videos or blogs that seem highly produced or overdone. There must be a genuine feel.

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