The Best Time to Post on Instagram, Facebook, Twitter, LinkedIn, Pinterest, and Google+ [Infographic]

The Best Time to Post on Instagram, Facebook, Twitter, LinkedIn, Pinterest, and Google+ [Infographic]

Some times are better than others. So, what are the best hours to post on each social media channel? For example, while Twitter sees tweets perform well at hours like 3 p.m., Instagram sees certain posts perform well as late at 2 a.m. These aren't your only (or best) times, though. Good post timing depends on the platform you're using, as well as on how your target audience interacts with that platform, the regions and corresponding time zones you're targeting, and your marketing goals (e.g., clickthroughs versus shares). However, there is ample data out there on the best time to post on Instagram, Facebook, Twitter, LinkedIn, and Pinterest. If you're targeting users outside of the U.S., conduct some research to find out where they live and which social media channels they're using. When aiming for a high clickthrough rate, post on these days during times that correspond with the morning and evening commute -- roughly 7:30-8:30 a.m. and 5-6 p.m. -- as well as the lunch hour, around 12 p.m. Best Times to Post on Pinterest Pinterest users skew heavily female, and 25% of users are active on this channel daily. Contrasting many of the other channels we've listed here, evening commutes tend to be some of the worst times to post to Pinterest.

6 Ideas to Borrow from Creative Social Media Carousel Ads
5 Clever Facebook Video Ad Hacks That Will Lower Your CPM by 81%
Live Desktop Broadcasts, Mid-Roll Video Ads & More: 7 Facebook Changes You May Have Missed
best time to post on instagram

Social media is one of the best ways to amplify your brand and the great content you’re creating. But it isn’t enough to just post content to social whenever you feel like it. Some times are better than others.

So, what are the best hours to post on each social media channel?

Unfortunately, there’s no perfect answer. People browse each social network differently, and businesses may find different days and times work best for them. For example, while Twitter sees tweets perform well at hours like 3 p.m., Instagram sees certain posts perform well as late at 2 a.m.

These aren’t your only (or best) times, though. Good post timing depends on the platform you’re using, as well as on how your target audience interacts with that platform, the regions and corresponding time zones you’re targeting, and your marketing goals (e.g., clickthroughs versus shares).

However, there is ample data out there on the best time to post on Instagram, Facebook, Twitter, LinkedIn, and Pinterest. The great folks at CoSchedule recently looked at a combination of its own original data and more than a dozen studies on this very topic — from the likes of Buffer and Quintly, just to name a couple — and compiled it into the infographic below.

Bookmark this post as a go-to set of guidelines, and refer to it next time you need to find the optimal posting times for your business.

infographic on the best time to post on instagram, facebook, twitter, pinterest, and google+
infographic on the best time to post on instagram, facebook, twitter, pinterest, and google+

The Best Times to Post on Social Media

With many businesses facing a growing global audience, varying time zones have become a growing concern, especially when it comes to the best times to post.

To start, let’s take a look at the U.S. About half of the country’s population is in the Eastern Time Zone, and combined with the Central Time Zone, that accounts for over 75% of the total U.S population.

Given that sizable share, if you’re targeting a U.S. audience, try alternating posting times in Eastern and Central Time Zones — we’ll get into those specific times in a bit.

If you’re targeting users outside of the U.S., conduct some research to find out where they live and which social media channels they’re using. That kind of data is available through studies like Smart Insights’ Global Social Media Research Summary, or We Are…

COMMENTS

WORDPRESS: 0
DISQUS: 0