RiverArts offers video marketing workshop

RiverArts offers video marketing workshop. CHESTERTOWN — RiverArts is offering three workshops on the art of marketing through videos. They will be held at KidSPOT, next door to the RiverArts Galleries at 315 High St. These workshops will teach students how to create and incorporate short (2-5 minute) videos to market an organization or business. “Tough Love and the Art of Editing” will be held Tuesday, Jan. 17. Participants will learn how to edit their videos using iMovie (the built-in software for Mac computers) or Final Cut Pro X. There is a limit of 10 students in each class. Registration deadlines are Jan. 6 for session one, Jan. 13 for session two and Jan. 20 for session three. Each session costs $20 for members and $25 for nonmembers. Many shows now require the submission of images electronically.

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CHESTERTOWN — RiverArts is offering three workshops on the art of marketing through videos. Titled “Multimedia: Marketing For Those Who Watch Rather Than Read,” all of the workshops will run from 10 to 11:30 a.m. They will be held at KidSPOT, next door to the RiverArts Galleries at 315 High St.

Using video in attractive and educational ways is becoming an essential part of marketing strategies.

These workshops will teach students how to create and incorporate short (2-5 minute) videos to market an organization or business.

Participants may take all three classes or just register for those that meet their needs.“The Art of the Video” will take place Wednesday, Jan. 11.

Participants will learn the market value of using video, how to conceptualize a 2-5 minute video, and turn that into an important tool in communicating an organization’s mission using relatively modest equipment.

The class will collectively edit a video project.

“Tough Love and the Art of Editing” will be held Tuesday, Jan. 17.

Participants will learn how to edit their…

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