July Social Media News: Snapchat Links, Instagram Photo Replies & More. From Facebook to Snapchat, from new product launches to small tweaks, here's a list of what's new in social media this month. 9 of the Biggest Social Media News Stories This Month 1) Snapchat adds links to posts. Users can add links by filming a Snap and tapping the paper clip to add a link, like so: (HubSpot customers: We recommend creating a tracking URL when adding links to Instagram and Snapchat Stories so you can calculate direct traffic numbers from the post. In an effort to keep up with Snapchat, on the other hand, Instagram launched the capability to reply to Instagram Stories and direct messages with photos or videos. Facebook has started the rollout of targeting audiences on Facebook based on their prior interactions with Instagram Business profiles. And now, users can broadcast from Facebook Spaces using Facebook Live, so their entire Facebook audiences can see what they're up to. The Street reported this month that Facebook would be launching a subscription service with publishers later this year. In another step toward improving user safety and preventing harassment, Twitter added a capability that lets users mute newly registered accounts, or accounts that don't follow you. LinkedIn started rolling out a native video feature in a nod to the growing popularity of this content format across platforms.
In the age of the 24-hour news cycle, it’s tough — scratch that — it’s impossible to keep up with every single story that comes out.
And that’s especially true of social media, where new features and apps are launched at a speed that leaves social media marketers wondering, “So … where should I post today?”
That’s why we’ve written this monthly news roundup — to help you keep up and start testing out new features, new products, and stay up on trends.
From Facebook to Snapchat, from new product launches to small tweaks, here’s a list of what’s new in social media this month. The list isn’t exhaustive, but you can expect to learn the major highlights — what was launched, what changed, and what these stories could mean for marketers.
9 of the Biggest Social Media News Stories This Month
1) Snapchat adds links to posts.
One of Instagram’s biggest competitive advantages over Snapchat was the ability to drive traffic: Brands and verified users could add links to Instagram Stories to drive followers to landing pages, blog posts, and purchase pages. This feature made Instagram a more formidable traffic and lead generation tool — and social media marketers could tie social media efforts directly to traffic generated.
But now, Snapchat offers the same capability — and it’s available to all users, not just a select few.
Users can add links by filming a Snap and tapping the paper clip to add a link, like so:
(HubSpot customers: We recommend creating a tracking URL when adding links to Instagram and Snapchat Stories so you can calculate direct traffic numbers from the post. Learn how to set one up here.)
2) Snapchat users can add voice filters, change colors, and film multiple Snaps at once.
Another big rollout from Snapchat this month came in the form of expanded filming and editing capabilities.
Now, users can record up to six 10-second Snaps at the same time by holding down the recording button (so as not to interrupt filming) and can quickly and easily post the Snaps all at once. Try this feature out by holding down the record button for as long as you’d like and you’ll see the recording turn over after each 10-second video. Then, the snaps you’ve filmed will show up on the side of your screen that you can pick and choose from when it comes time to post. If you don’t like a Snap, you can click and drag it into the trashcan:
Other new features include the Tint Brush, which lets users change the color of elements of a Snap, and backdrops, which let users choose a fun background, and then highlight a part of their Snap they want to be in the foreground. To access these fun editing tools, tap the scissors icon once you’ve recorded a Snap:
Finally, you can now change the way you sound in Snaps with voice filters,…