How to Create a Snapchat Geofilter in 15 Minutes

How to Create a Snapchat Geofilter in 15 Minutes. The best part is that I'm going to explain how you can create a Snapchat geofilter for dirt cheap to grow exposure for your business or personal event with this funky overlay. We wanted to create a graphic that people on Snapchat would want to overlay on their pictures. Let’s say you have a wedding coming up -- you can geofence the area around where your reception is taking place and create a custom filter. In its guidelines, Snapchat explains: "A Personal Geofilter is one that doesn’t include any branding, business marks/names or logos, and doesn’t promote a business or a brand." Pricing The price of an on-demand geofilter depends on a few factors such as the size of the geofence and how long you want it to run. Make sure your geofence is between 20,000 and 5,000,000 square feet, otherwise it won’t display the price. Below is the campaign data for Yellow Cab. In total, it cost $312.62 for this specific campaign. If you know Photoshop, go create a Snapchat geofilter!

Author: Jason Parks / Source: Entrepreneur

According to Snapchat, geofilters are a fun way to share where you are, or what you’re up to, by adding an overlay to your Snap. If you have location services and filters enabled, geofilters appear at thousands of places around the world. After you take a Snap, swipe to see what’s around!

My goal in this article is to teach everyone who is passionate about social media how to create a Snapchat geofilter in 15 minutes. The best part is that I’m going to explain how you can create a Snapchat geofilter for dirt cheap to grow exposure for your business or personal event with this funky overlay.

A real-life example

Below is an example of a geofilter we created for Ohio’s Columbus Yellow Cab, one of our clients. Our goal behind this campaign was simple. We wanted to create a graphic that people on Snapchat would want to overlay on their pictures. We also wanted to geofence the Short North Arts District in Columbus, the most popular area of bars and nightlife in central Ohio during Pride weekend.

Thanks to Alex and Lauren at our agency for modeling for this photo:

What’s amazing about Snapchat geofilters is that the cost is relatively inexpensive and you don’t have to be a large brand or business to utilize this feature. Let’s say you have a wedding coming up — you can geofence the area around where your reception is taking place and create a custom filter.

Personal vs. business

The first thing to note is that two types of on-demand filters are offered: Personal and Business. In its guidelines, Snapchat explains:

“A Personal Geofilter is one that doesn’t include any branding, business marks/names or logos, and doesn’t promote a business or a brand.” The personal geofilter would be what I referenced for the wedding.

“A Business Geofilter is one that promotes a business or a brand.” This is like the example I provided with Columbus Yellow Cab.