Source: Search Engine Journal Getting featured on Product Hunt is a great way to kick-start your business — especially if you’re a new app develope
Getting featured on Product Hunt is a great way to kick-start your business — especially if you’re a new app developer or an entrepreneur with a hot new piece of tech. A front page exposé can open a lot of doors for you, including collaboration opportunities, more visitors on-site, and additional coverage on websites like TechCrunch.
The only problem: Getting featured isn’t as easy as simply submitting your million-dollar idea for review. In this article, I’ll introduce how Product Hunt works and discuss best practices for getting featured.
What Is Product Hunt?
For tech junkies, few websites are as thrilling as Product Hunt. Product Hunt’s front page is a cornucopia of up-and-coming apps, games, websites, and devices, and their newsletter is a great way to get the scuttlebutt on who’s about to take the world by storm with the “next big thing.”
Getting featured on Product Hunt often comes with a lot of perks. Marta Bogacz recently wrote about how launching on Product Hunt may result in:
- More on-site visitors (some have reported 100+ unique visitors per hour)
- Increased revenue
- New business opportunities such as partnerships and product development ideas
- More features on sites like TechCrunch and Business Insider
For an inspiring story, read Bran Kanstein’s accounting of having the #1 most upvoted product on Product Hunt (Startup Stash). This former Product Hunt community manager scored a front page feature, which net him more than 35,000 unique visitors and 1,140 new newsletter subscribers in under 48 hours. Now that’s the dream.
Of course, with a lot of benefits comes a lot of competition. Hundreds of new products are submitted to Product Hunt daily, which means it’s easy to get lost in the shuffle, especially if you don’t understand how Product Hunt features work.
How Does Product Hunt Work?
The first thing you need to understand is that Product Hunt mainly focuses on new tech — or tech that’s just undergone a large revamp. Despite Facebook’s popularity, you won’t be seeing it featured on Product Hunt.
Second, Product Hunt is built by a community of tech enthusiasts. If you want to fit in, get shared, and make a really big splash, you need to understand the platform before you launch your product.
Take the advice of Yoni Shechter, founder of Favorize: “Before you launch on Product Hunt, you should understand its curation algorithm, take the pulse of its community and look at what similar products do to receive love and feedback.”
You should know also know that not all products are eligible. You can check if your product is eligible on Product Hunt’s FAQs.
Finally, you should understand that launching your product on Product Hunt isn’t a golden ticket. You need to work to make your launch successful, especially if you post your product yourself.
When you post your product to Product Hunt, it automatically goes to the /newest page, not the front page. To reach the front page, you’ll need to wow the community and start scoring (organic) upvotes.
Product Hunt has internal curators who are on the lookout for amazing new tech to feature. These ‘Hunters’ have a trusted reputation and can post products directly to the front page. The 500 Hunters app will tell you more about Product Hunt’s most influential Hunters.
Bottom line: Getting hunted is excellent, but it’s not the only way to get your…
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