4 Ways to Promote Your Products on Social Media

The latest features from Pinterest, Snapchat, Facebook, and Instagram can help you get your products seen by more people. Instagram also lets you include links and mentions in your stories, which will make it easier for viewers to browse and shop your products. Take a look at this Instagram story from social media influencer Caila Quinn. Influencer Caila Quinn includes both a mention and a link in her Instagram story. Now you can feature your ecommerce page directly on your Facebook page with the StoreYa app for Facebook. This example will show you how to connect a WordPress-supported WooCommerce shop to Facebook. To set up a showcase for your Pinterest business page, go to your page and click the red Add button above Build Your Showcase. The company posted a holiday-themed Snapchat story that both engaged viewers and generated brand interest in a non-promotional way. Everlane’s Snapchat story shows how ecommerce brands can interact with people in the real world. In their Snapchat story, Everlane handed out free lunch to show the human side of the business.

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Do you want more sales from social media?

Looking for new ways to share your products on social?

The latest features from Pinterest, Snapchat, Facebook, and Instagram can help you get your products seen by more people.

In this article, you’ll discover four ways to promote your products on the top social media platforms.

4 Ways to Promote Your Products on Social Media by Michelle Polizzi on Social Media Examiner.
4 Ways to Promote Your Products on Social Media by Michelle Polizzi on Social Media Examiner.

#1: Add Links to Your Products in Instagram Stories

Now that Instagram feeds are arranged by popularity rather than in chronological order, it’s more challenging to get visibility for your business. Posting Instagram stories can help you get in front of your target audience. Instagram also lets you include links and mentions in your stories, which will make it easier for viewers to browse and shop your products.

Take a look at this Instagram story from social media influencer Caila Quinn. She included a link to a yellow bar stool because many of her followers had asked for more information about it. Notice the See More prompt at the bottom of the video, which encourages viewers to swipe up.

Influencer Caila Quinn includes both a mention and a link in her Instagram story.
Influencer Caila Quinn includes both a mention and a link in her Instagram story.

The mention in this Instagram story is also tappable (as shown below) and takes followers to the official Lulu & Georgia Instagram page.

Caila Quinn leverages her influencer status to promote Lulu & Georgia in her Instagram story.
Caila Quinn leverages her influencer status to promote Lulu & Georgia in her Instagram story.

When viewers swipe up on the See More tab, they’re taken directly to a page on Caila’s blog, which features a number of products for sale, including the yellow leather bar stools and other items in her house. Instagram opens linked pages within the Instagram app, providing a seamless transition between browsing Instagram and shopping on an ecommerce site.

To see if this feature is enabled on your account, go to your Instagram home screen and tap Add Story at the top left. After you film a video or take a picture, look for four icons in the top-left corner: Link, Audio, Drawing, and Text. If you don’t see the Link icon, you don’t have access at this time. If you do see it, tap on the Link icon and paste your link.

Instagram story links provide users with seamless in-app shopping.
Instagram story links provide users with seamless in-app shopping.

If you don’t have linking enabled in Instagram Stories, you can still take advantage of the feature two ways:

  • Choose businesses or publishers who have audiences that align with yours. They can draw attention to your account by mentioning you in an Instagram post. Make sure you have a featured link at the top of your profile where people can browse your products.
  • Work with influencers who often get access to features before everyday brands. An influencer can talk about your post in an organic way to create interest in what you’re doing.

#2: Import Your Online Store to Your Facebook Page

Facebook business pages have traditionally been a great way to connect with your audience and promote products and events. Now you can feature your ecommerce page directly on your Facebook page with the StoreYa app for Facebook.

StoreYa’s WooCommerce Shop to Facebook plugin supports 30 ecommerce platforms including Etsy, eBay, Magento, and others. This example will show you how to connect a WordPress-supported WooCommerce shop to Facebook.

To get started, open your WordPress dashboard and click on the Plugins tab.

Add a new WordPress plugin from the Plugins tab.
Add a new WordPress plugin from the Plugins tab.

Then search for the WooCommerce Shop to Facebook plugin by StoreYa.

Choose and activate the WooCommerce Shop to Facebook plugin.
Choose and activate the WooCommerce Shop to Facebook plugin.

After you install the plugin, it will appear in your Installed Plugins section in WordPress.

You'll know the plugin is activated when WooCommerce Shop to Facebook appears under Installed Plugins.
You’ll know the plugin is activated when WooCommerce Shop to Facebook appears under Installed Plugins.

Next, click the WooCommerce tab in the left sidebar (just above Plugins) and click Settings. You’re then prompted to go to StoreYa’s homepage. Click Connect Facebook Fan Page.

After your store is imported through the StoreYa app,...

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