Social Media Strategist

Social Media Strategist. Engage • Execute day-to-day, real-time consumer communications through social media – Focus will change with days, months, seasons, and industry events. • Implement and understand hashtags – be able to create and manage campaigns. • Implement an editorial calendar to manage content and plan specific, timely marketing campaigns. • In-depth understanding of Internet trends (memes, viral marketing strategies, new technology, internet lingo) and ability to apply these to everyday tasks. • Must be self-driven & manage time efficiently. (oh and a love for craft beer is strongly preferred). Why do you want to work for a brewery? What’s your favorite beer style and why? These marketing mavens are looking forward to finding the perfect candidate for the NoDa Brewing culture.

Inside Look: How Two Teams Share a Social Media Inbox
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Power Up: Expanding the Links of Content Marketing

Rate:
Salary, based on experience

Benefits:
Company paid Medial Benefits (the first of the month following start date), Paid Vacation and Sick Benefits, 401k Benefits, Company provided Computer & Phone

Overview:
The Social Media Strategist will be the voice and storyteller of NoDa Brewing Company. This role requires a person to be thoughtful, creative, community-based, engaging and a problem-solver. The ideal candidate can both take a beautiful Instagram picture and articulate the complexities of a beer in a blog post – all while being on-brand. Community is a big part of the NoDa Brewing Company and the candidate will need to integrate themselves into the beer community with a positive attitude.

Responsibilities:
Manage
• Manage the creation and publishing of relevant, original, high quality content on Facebook, Instagram, Twitter, Youtube, Snapchat, Pinterest, Etc.
• Become a storyteller for the brand while still implementing brand standards.
• Ensure that consumer social media experiences align with overall company goals and visions.
• Occasionally promote content through social advertising.
Engage
• Execute day-to-day, real-time consumer communications through social media – Focus will change with days, months, seasons, and industry events.
• Communicate with all fans and followers via social media to create a strong network (i.e. replying to all comments/inquires and starting organic conversations).
• Implement and understand hashtags – be able to create and manage campaigns.
Plan
• Create a regular publishing schedule.
• Implement an editorial calendar to manage content and plan specific, timely marketing campaigns.
• Design social…

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