What do Taco Bell, Baileys, Kay Jewelers, Cadbury’s Creme Egg, a dystopian action sci-fi film series, and Ford UK have in common? They are top ten sponsors of online branded video content, and are reaching audiences with partners expert in content creation and audience activation such as Dude Perfect, So Yummy, Twisted, LADbible Group, and Manchester United. Between the 21st and 27th of January 2018, Tubular Labs found that 4,072 brands sponsored 8,800 videos uploaded to YouTube and Facebook. These are the top 10 ranked by views generated in the first 3 days (V3). Sponsored video volume is growing rapidly as brands try to find alternatives to ad blockers and “on my phone while the TV ad is playing” culture. As the industry leader, Tubular publishes a weekly leaderboard on who’s winning in the world of sponsored video. Our DealMaker product tracks thousands of sponsored video campaigns from global brands and media companies. Congrats to all of the brands and publishers featured this week! Top 10 Global Sponsored Videos Leaderboard Want to Know More About Sponsored Video? For more information on DealMaker, click here.
What do Taco Bell, Baileys, Kay Jewelers, Cadbury’s Creme Egg, a dystopian action sci-fi film series, and Ford UK have in common? They are top ten sponsors of online branded video content, and are reaching audiences with partners expert in content creation and audience activation such as Dude Perfect, So Yummy, Twisted, LADbible Group, and Manchester United.
Between the 21st and 27th of January 2018, Tubular Labs found that 4,072 brands sponsored 8,800 videos uploaded to YouTube and Facebook. These are the top 10 ranked by views generated in the first 3 days (V3). Sponsored video volume is growing rapidly as brands try to find alternatives…
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