Finding time for content creation Being a content marketer, you have a LOT to do. Obviously, content creation takes a lot of work and the only one thing you crave for is… time! How to overcome this obstacle: be good at creating all types of content. How to overcome this obstacle: find inspirational ways to come up with content ideas. know what types of content people love to share analyze what content works best for your readers try to hook readers 5. How to overcome this obstacle: learn how to optimize the video creation process. Reaching your target audience If you’re great at creating awesome content, that’s a good start. You need to deliver it to your audience, and the more people that see it, the better. How to overcome this obstacle: promote where your audience is. As a big number of obstacles are waiting for them, it’s essential to know how to overcome them to stay competitive.
If this headline has caught your attention, it means you’re a content marketer who wants to achieve career success, right?
There’s no secret that your work requires a lot of time, effort, knowledge, and experience.
You’re a master of many disciplines. Being responsible for analyzing, planning, crafting, distributing, and promoting valuable content. It’s nearly impossible to avoid burning out.
Yes, you face various content marketing obstacles while working. So if you want to achieve success, you need to overcome these challenges.
Why bother?
- 90% of brands use content in their marketing efforts.
- 85% of B2B and 63% of B2C marketers claim that they’re doing a better job with content creation.
- 60% of marketers create at least one piece of content daily.
In summary? Content marketing is getting more and more competitive and new obstacles are popping up every other day.
But if you know what challenges to expect, it’s easier to overcome them and, therefore, achieve success as a content marketer. With that in mind, here are 11 obstacles that content marketers are facing in 2018.
Let’s get started…
1. Finding time for content creation
Being a content marketer, you have a LOT to do.
In fact, 53% of marketers claim that they’re going to spend more time on content creation.
What does this mean?
Get ready to produce even more content to keep up with your competitors.
Obviously, content creation takes a lot of work and the only one thing you crave for is… time!
To create well-written content that brings value to your readers is important, and marketers should put effort into it even if they need to shift between doing various tasks.
As more and more marketers start producing content, it’s getting harder to succeed. However, it’s a must.
How to overcome this obstacle: improve your time management skills.
As content creation takes a lot of time, you need to know how to work efficiently.
Here’s a list of tips on how to optimize your working process:
- rearrange your priorities
- keep a focus on the most important task
- delegate if you can
- avoid doing useless things (don’t proofread before you have the final article)
- use content marketing tools
- improve your writing speed
Bonus tip: Use your smartphone to write down content ideas wherever you are.
2. Having a minimal budget for content creation
Content marketing is booming because people digest lots of information every day.
They surf the Internet to find solutions to their problems. They care about neither you nor your product. But if you can provide them with valuable and useful content, they will never forget you. The more content you produce, the better!
Obviously, content creation costs money. For example, most people are visually-oriented so they perceive visual information better. Thus, creating handy infographics is important.
But the best designers are expensive, and cheap designers won’t deliver you the type of quality content you’re after.
How to overcome this obstacle: be good at creating all types of content.
If you don’t have much money for hiring top designers and you don’t want to sacrifice the quality of content, you should be ready for improving your skills!
3. Generating useful content ideas
As the content market is highly competitive, there’s pretty much nothing new under the sun. Marketers produce dozens of articles daily, and you need to write from a different angle to hook a reader.
Generating useful content ideas is a must, and the more ideas you have, the better. Readers won’t wait for your muse to come. They need content, and if you can’t give them what they crave, there are over 1 billion websites that can capture your audience’s attention.
Thus, you need to know your audience from A to Z…
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