Forrester B-to-B Marketing Predictions: Customer Focus to Sharpen (Ad Age) There’s been a lot of talk around account-based marketing, and Forrester Research predicts that we’ll see a huge resurgence of it in the 2017 B2B space. “Not that you have to go out and buy a bunch of technology, but how do you put the technology that you already have to work to deliver not only better return on marketing investment and better alignment between marketing and sales activity, but also deeper and more engaged customer relationships over time?” Instagram began testing shoppable posts, this week. In the future, the format may be open to brands in other industries, and Instagram may integrate the technology into videos, as well. Regional editors can then figure out whether it makes sense to translate or repurpose that content in their own markets. Now, they’re looking to replicate that success by translating stories from other languages into English. NewsCred is proud to be one of EContent’s top 100 digital content companies! It won numerous awards and was widely seen as a best-in-class, content marketing industry leader. For enterprise marketers, there are key factors that contribute to the overall success of your email marketing strategy. So as you explore VR opportunities, here are answers to some of the questions you may be too afraid to ask. A&E Networks and Hearst Magazines Digital Media are partnering to run Hearst-produced branded videos on A&E’s cable networks and digital properties.
NewsCred’s roundup of the content marketing, technology, and
business stories that caught our eye this week.
Forrester
B-to-B Marketing Predictions: Customer Focus to Sharpen (Ad
Age)
There’s been a lot of talk around account-based marketing, and
Forrester Research predicts that we’ll see a huge resurgence of it
in the 2017 B2B space. According to Forrester, 37% of marketing
leaders said improving customer experience is their second-highest
priority, behind growing revenue.
“Going forward in 2017, we’ll see what are real use cases that
make sense for account-based marketing,” Laura Ramos, Forrester
analyst, told Ad Age. “Not that you have to go out and buy a bunch
of technology, but how do you put the technology that you already
have to work to deliver not only better return on marketing
investment and better alignment between marketing and sales
activity, but also deeper and more engaged customer relationships
over time?”
Instagram began testing shoppable posts, this week. Retailers
can add price tags to photos; users can then click to see a better
view of the items, and then tap through to buy from retailers’
sites. These posts are now available as free post formats (as
opposed to ads). J. Crew, Macy’s, Levi’s, and JackThreads are among
the first 20 brands using them. In the future, the format may be
open to brands in other industries, and Instagram may integrate the
technology into videos, as well.
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Brands have been using Twitter as a de facto customer service
platform for years, and now Twitter is rolling out two new chatbots
geared towards that. The first, Welcome Messages, lets brands
program…
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