Turn Your Hunch Into the Next Big Thing

The problem is that in the storm of running the business you start listening to outside influences, opinions of others, and maybe even what you see others in your industry doing. My guest for this week’s episode of the Duct Tape Marketing Podcast is Bernadette Jiwa. She is a recognized global authority on the role of story in business, innovation, and marketing, and the author of five best-selling books on marketing and brand storytelling She and I discuss her new book, Hunch: Turn Your Everyday Insights Into the Next Big Thing. Jiwa helps companies big and small to design, build and grow brands they’re proud of. Are they teachable? Should you trust your intuition? What assignments would Bernadette give to turn your insights into the next big thing? What you’ll learn if you give a listen: What the role of data is when it comes to trusting your gut Which three traits entrepreneurs have Why caring deeply is key to meeting an unmet need Key takeaways from the episode and more about Bernadette Jiwa: Learn more about Bernadette Jiwa. Email hello@thestoryoftelling.com. If so, you may want to check out the Duct Tape Marketing Consultant Network.