4 Ways to Use Video Marketing to Grow Your Business

4 Ways to Use Video Marketing to Grow Your Business. If you’re selling a service or a product, one of the first and most obvious options that you can use when you’re making videos for marketing is to go the straightforward route: show them how your product works. People tend to believe the review of another actual person who has used the product says about it a lot more than paid actors on commercials on screen. This is one of the reasons why youtube has a proliferation of YouTubers who provide reviews on products that they have been trying out and telling other people what they think of it. Have the influencer review the product, and tell their base what they think of it as a form of testimonial video. Many companies do this nowadays in order to more organically get the word out to the customer base they are targeting. Another is to create a testimonial video wherein you get actual consumers and film them using the product and explaining why they like this product so much. Once again, there’s a reason that online users are attracted to videos where you learn how an item works. Find out what your customer base would be most likely to use this product for and show in your video how your product can be used for all those ways. A contest video could be a great way to stir up some interest in your customer base.

Author: Peter Liefer II / Source: Business 2 Community

What do you think about this?

Interesting

Not Interesting

Have you noticed that more and more companies are making use of videos to boost their business? In the online world of social media, people have proven they are a lot more responsive to moving images than still ones. Why else would we have the proliferation of funny gifs and viral videos?

People are generally attracted to watching moving images, hence movies and television. However, the attention span on the Internet doesn’t take nearly as long for people than when they are watching TV or movies. It’s essential to capitalize on the audience’s attention on a video while you have it.

Many companies have started to take advantage of the public’s attraction to videos on their social media sites and on video hosting sites such as youtube and vimeo, and even streaming sites like Twitch and ustream.

Here’s how you can use videos to grow your business.

The Exhibition Video

There’s a reason people sit glued to infomercials even if the acting in them is questionable. This is the same reason that people sit hypnotized on “How It’s Made” videos. They just love seeing how things work. If you’re selling a service or a product, one of the first and most obvious options that you can use when you’re making videos for marketing is to go the straightforward route: show them how your product works.

When creating a video designed to showcase your product, it’s best to avoid the standard “commercial” route. If people wanted to see that, they would turn on their televisions and watch one of the many commercials being aired. There’s a reason they skip them too—it’s because they’re route, and uninteresting.

Webcast, January 26th: Why and How to Hack Growth for Your SaaS with Conversion Rate Optimization

Try taking a page out of the Kickstarter book. Kickstarters and gofundmes often have product videos that explain how the product came to be made and how it works, as well as how it can improve the life or pique the interest of the viewer. They are absolutely not your traditional commercials in the sense that they are well-shot, with a proper story to how they came to be, and how the product tends to work.

These types of videos will vastly help a business looking to present to potential customers how their product or service will aid customers in day-to-day living.