DMA releases social media marketing calendar

DMA releases social media marketing calendar. Photo by DMA DMA Solutions Inc. wants to help produce industry customers ramp up its social media presence by downloading the company’s updated social media calendar. DMA Solutions Inc. wants to help produce industry customers ramp up its social media presence by downloading the company’s updated social media schedule. The Dallas-based company is marketing the 2017 Social Media Calendar as a free industry resource which includes important dates, advice from social media experts and other information designed to support content planning for the upcoming year, according to a news release. The days where interns managed a brand’s social media presence have passed and today’s changing and complex nature of social media marketing requires companies to not only possess strategies and plans but also budget time and personnel to daily effectively manage it, according to the release. DMA officials expect the calendar to be a popular marketing resource and the company also looks for high demand of its Produce Marketers’ Calendar which is scheduled to launch on Nov. 16. Both were designed to provide important information and inspiration to save fresh produce marketers research time and give them more time to conduct planning and strategies, according to the release. The updated social media calendar includes: A comprehensive list of dates for use in social content planning; Top forecast hashtags to broaden shared content usage; and DMA’s social media tips and articles focused social media specialists. “Fresh produce marketers require a certain skill set and strategic mentality to execute effective content necessary to build a brand evangelizing community across multiple social media networks today,” Dan’l Mackey Almy, president and CEO, said in the release. “Our growing social media team is dedicated to creating useful resources, like the 2017 Social Media Calendar, to help marketers spend less time researching key dates and preparing content on a monthly basis to give them more time for strategic planning, selling products and turning the dial on fresh produce consumption.”