Randy Frisch suggests we start thinking “content experiences.” The co-founder and CMO of Uberflip joined us on a recent #CMWorld Twitter chat to discuss why creating these experiences are valuable to marketers today. What is a content experience and why does it matter? A content experience is: The environment in which your content lives How it’s structured How it compels your audience to engage #CMWorld pic.twitter.com/yDLIo41nw9 — Randy Frisch (@randyfrisch) July 24, 2018 A1: As marketers, we have ask ourselves one question: can our audience find the information they need, when they need it, without encountering barriers or roadblocks? All of that is a “content experience”. While really everyone in your org should rally behind the content experience, we actually added a Director of Content Experience to our team this year. #CMWorld — Randy Frisch (@randyfrisch) July 24, 2018 A2: Whoever owns/runs/responsible for #contentmarketing needs to think bigger/broader & impact as much of experience as possible. Champions/ambassadors across the business nominated to contribute. Feedback/reporting circulated to all. — Luan Wise (@luanwise) July 24, 2018 What do you think? What are your thoughts on creating content experiences?
Are you asking the right questions when it comes to your content? How are your customers consuming it? How is it structured? Randy Frisch suggests we start thinking “content experiences.” The co-founder and CMO of Uberflip joined us on a recent #CMWorld Twitter chat to discuss why creating these experiences are valuable to marketers today.
What follow is a brief look at the Twitter chat. Check out our Twitter Moment to see more tweets from our discussion.
What is a content experience and why does it matter?
A1a. A content experience is:
The environment in which your content lives
How it’s structured
How it compels your audience to engage #CMWorld pic.twitter.com/yDLIo41nw9— Randy Frisch (@randyfrisch) July 24, 2018
A1: As marketers, we have ask ourselves one question: can our audience find the information they need, when they need it, without encountering barriers or roadblocks? All of that is a “content experience”. #CMWorld
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