Tag: Measurement
18 Social Media KPIs You Need to Track to Measure Success
How to track it Identify a post to measure Identify how many people viewed your post (reach) Divide the reach by total number of followers Multiply by ...
Tubular Labs, VICE, BuzzFeed, and Group Nine Media Launch Global Video Measurement Alliance
Strategy Video Measurement Standards Tubular Labs, VICE, BuzzFeed, and Group Nine Media Launch Global Video Measurement Alliance Share on According to ...
Are You Measuring Right in Your Content Marketing?
“I think that one of the biggest issues I see on measurement and reporting, for sure, is that the marketing metrics we use are disconnected from the t ...
A Guide to Measuring Social Media ROI (Includes a Free Calculator)
Measuring social media ROI is key to securing buy-in and budget for your social marketing strategy.
In this post we’ll give you the tips and tools (in ...
Demise of Klout Scores Highlights Increasing Sophistication of Social Media Measurement
The Klout Score, which measured people’s social media power, is disappearing.
Influencers learned to game the scoring system by purchasing followers a ...
Facing Measurement Challenges in Online Video? This Webinar Is for You!
There’s also no question that in this war for eyeballs, there’ll be real winners and losers.
If you are a data analyst for a broadcast company, media ...
Facing Measurement Challenges in Online Video? This Webinar Is for You!
There’s also no question that in this war for eyeballs, there’ll be real winners and losers.
If you are a data analyst for a broadcast company, media ...
Facing Measurement Challenges in Online Video? This Webinar Is for You!
There’s also no question that in this war for eyeballs, there’ll be real winners and losers.
If you are a data analyst for a broadcast company, media ...
Stop Measuring These Vanity Metrics in Your Marketing Campaign
Vanity metrics include data such as social media followers, page views, subscribers, and other flashy analytics that are satisfying on paper, but don' ...
Is Earned Media Value A Valid Metric For Social Media Measurement?
Earned media value (EMV) is touted by some marketing agencies as a valuable metric for measuring social media and influencer marketing campaigns.
Prop ...