5 Mistakes to Avoid in B2B Social Media Marketing. The internet has 3.17 billion users and there are 2.3 billion active social media users. This article explains five mistakes to avoid to ensure your message is heard. Posting Too Much Do you have that friend on Facebook that posts a few times a day and it starts to get annoying? Social media marketing certainly is a balance between promoting brand awareness and not overwhelming your potential customers. Posting Irrelevant, Inconsistent Content Your audience is busy and easily distracted. Never post without an image and always test your links before you post. Not Optimizing Your Profile If the main purpose of your social media posts is to increase brand awareness and drive traffic to your website, it’s important to consider what customers will see when they click on your link. You Get What You Pay For In this day and age of social media marketing, many times you never get to see your client face-to-face. Sloppy posts, not scheduling posts, or an inconsistent message invalidates the integrity of your company and decreases viewer click through rates.
In many aspects, social media has changed the way we live. We go to a new restaurant based on positive online reviews, interact with friends without the constraints of time or location, and can access a worldwide audience like never before. Here are a few statistics to consider:
- 91% of retail brands use two or more social media channels.
- Internet users have an average of 5.54 social media accounts.
- Social media users have risen by 176 million in the last year.
- 1 million new active mobile social users are added every day – that’s 12 each second.
- Facebook Messenger and Whatsapp handle 60 billion messages a day.
With so many messages, images, and advertisements on social media, how can your business-to-business (B2B) social media marketing stand out amidst the noise?
This article explains five mistakes to avoid to ensure your message is heard.
1. Posting Too Much
Do you have that friend on Facebook that posts a few times a day and it starts to get annoying? That one friend who uploads pictures of her morning latte, her dog Chloe, and the lunch out with friends? If comments were anonymous, you would probably be tempted to write something sarcastic. Social media marketing certainly is a balance between promoting brand awareness and not overwhelming your potential customers.
Here are some general guidelines for how often you should post from online marketer Keran Smith:
- Twitter – three times a day
- Facebook – no more than two posts per day
- LinkedIn – one post per weekday, or 20 total posts for the month
- Google+ – three posts per day
- Pinterest – at least five posts per day
- Instagram – one post per day
Posting anymore than the above numbers listed will cause your audience…
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