One of those new strategies is interactive content marketing. Interactive content marketing is a revolving door of consumer data driven, personalized content that in turn creates new consumer data to filter back into the system and create more, better content. Interactive content tools such as Polls, Quizzes, Brackets and Assessments are far better and faster way of gathering relevant consumer data. With another spin marketers receive information and data about their site visitors from interactions with the published content. But what makes that revolving door turn? No Second Door With a revolving door you can let a number of people enter and exit at the same time, making it easy and efficient. Getting the information you need in real time allows you to create more personalized, quality content faster. The Walk Through’s Without people constantly entering and exiting the revolving door, it would never spin. The revolving door never seems to stop spinning. Interactive content marketing is a virtuous cycle that continues to benefit the marketers that utilize it as a strategy in their digital marketing campaign.
As the digital content marketing sphere expands, grows and
adapts to new generations and technologies, new marketing
strategies have to be developed to keep up with these adaptations.
One of those new strategies is interactive content marketing.
Interactive content marketing is a revolving door of consumer
data driven, personalized content that in turn creates new consumer
data to filter back into the system and create more, better
content. Interactive content tools such as Polls, Quizzes, Brackets
and Assessments are far better and faster way of gathering relevant
consumer data. As the door spins, quality individualized content is
being created and published. With another spin marketers receive
information and data about their site visitors from interactions
with the published content. With the third spin, that data is
utilized to produce better content, marketing strategies and maybe
even products for the given brand.
But what makes that revolving door turn?
No Second Door
With a revolving door you can let a number of people enter and
exit at the same time, making it easy and efficient. No one has to
wait to hold the door open or look for the door that seems the
least busy. Interactive content marketing works in a similar
fashion.
Utilizing interactive content platforms allows you to gather
relevant data right away. It can be found directly on your site or
through social media with results from Polls, Quizzes, Brackets,
Assessments, Infographics and Matchups. Getting…
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