A Beginner’s Guide: 6 Ways to Use Video to Amplify Your Brand Presence

A Beginner’s Guide: 6 Ways to Use Video to Amplify Your Brand Presence

When you’re running your own business, you need to make sure you establish a brand presence. It wasn’t overly complicated, but it highlighted the differences between the two products, helped establish Apple’s unique brand identity and did a great deal to create a solid foundation for Mac’s brand awareness. Videos about your story Not all video content needs to be a commercial or a heavily promotional piece. There is no more captivating way to tell a story than with a great video. Videos about local partnerships Local partnerships are a great brand-building strategy, especially if you are a locally oriented business. However, most people don’t want to sit down and read a 20-page case study on a single company, no matter how interested they may be. Instead, make a 60-second video highlighting the content in that case study. These videos are designed to give people an inside look at working for your company or life within your organization. People want to feel like they have a connection with their favorite companies, and this is the easiest and most effective way to humanize and personalize your company. Start changing things up with your current initiatives and introduce video content in your branding efforts.

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A Beginner's Guide: 6 Ways to Use Video to Amplify Your Brand Presence

When you’re running your own business, you need to make sure you establish a brand presence. This often takes a lot of time and a lot of effort, but it can be the key to your success and longevity in the marketplace.

Several big companies have mastered the art of brand presence. People often say they need a Kleenex instead of a tissue, that they are going to Google something instead of search for it or even that they are going to put a Band-Aid on something instead of a bandage.

Chances are you’re not going to have this type of household name recognition anytime soon, or ever for that matter. However, it doesn’t mean that you can’t learn something from corporations that have mastered the art of brand presence.

There are a number of strategies you can use to amplify your brand presence, but video is one of the very best ways to do it. Here is a starter guide to six types of videos you can make to build your brand.

1. Product overview videos

These videos are so powerful and they are going to do so much more for your brand efforts than a standard video commercial or YouTube commercial. Why? Because these videos are designed to compare your brand and what you are selling to something similar, but inferior, while highlighting your unique perks in a memorable way.

If it sounds complicated, it doesn’t have to be.

Remember the popular Apple commercials that simply had two men standing in front of a white background, one representing Macs and the other representing PCs? It wasn’t overly complicated, but it highlighted the differences between the two products, helped establish Apple’s unique brand identity and did a great deal to create a solid foundation for Mac’s brand awareness.

2. Videos about your story

Not all video content needs to be a commercial or a heavily promotional piece. One big part of branding is storytelling, in fact, experts will tell you that your story is the heart of your entire branding effort. There is no more captivating way to tell a story than with a great video.

Instead of a long and boring “about us” page, make an “about us” video…

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