That means there’s a good chance that the content you do post to LinkedIn is more likely to be missed simply because users scroll through their feed less. The LinkedIn Marketing blog shared a landslide of insightful statistics that show just how profitable LinkedIn efforts can be for B2B companies. Step #1: Create great content The first step to any engagement effort is to create share-worthy content. On any given day, he posts anywhere between one to five posts on average. Because when LinkedIn’s Pulse algorithm takes your content out of the feed, the only way to get it back in is to repost it. The great thing is, if you’ve created great content and taken steps to automate your social media, boosting and keeping your engagement high is easy. All you have to do is schedule your automation to frequently share the same post a few hours apart. Then once your post is scheduled, you’ve created a hands-off LinkedIn reposting machine. This is what the CSV file should look like: All you need is three columns here: Date and time Your message The link you’re sharing For LinkedIn, just make sure that your posts are scheduled a few hours apart on the same day. When you click through to the review page, you’ll be shown what each of your posts will look like when published on LinkedIn: When all is said and done, all you have to do is keep creating and repeating the process to keep your LinkedIn engagement high.
If you’re not getting views on your LinkedIn posts, you’re losing business.
How do I know that?
80% of B2B leads come from LinkedIn.
That means if your audience isn’t engaging on LinkedIn, you’re missing out on thousands of potential leads.
And missing out on leads is never good for the bottom line.
LinkedIn can be a tricky platform to make your content perform well on, though.
Thankfully, there’s a way you can boost your engagement on LinkedIn in just a single day.
One marketer was able to get 24x more views on his posts with just a few simple tricks.
Want to learn how to do the same for your brand?
I’m sure you do.
I want to give you a roadmap that will multiply your own post’s engagement with just three simple steps.
But before we do that, let’s start by talking about why it’s so difficult to consistently get views on LinkedIn posts.
The challenge of getting views on LinkedIn
LinkedIn has seen significant growth over the last few years, but it’s still not to the same level as Twitter or Facebook just yet.
According to Pew Research Center, Facebook still outstrips every other social site by a long shot.
And while LinkedIn has been shown to be the best social site for B2B lead generation, it’s still not always given the daily attention by marketers or entrepreneurs.
That means there’s a good chance that the content you do post to LinkedIn is more likely to be missed simply because users scroll through their feed less.
What’s more, that same Pew study found that 74% of social media users are on Facebook at least once per day.
What were the statistics for LinkedIn?
They didn’t even share any, which tells you everything you need to know.
So how do you boost engagement for a social site that’s in the middle of the pack?
And really, why should you care?
Because like I mentioned earlier, LinkedIn is one of the best social media sites for lead generation and closing sales.
The LinkedIn Marketing blog shared a landslide of insightful statistics that show just how profitable LinkedIn efforts can be for B2B companies.
Think of the problem this way:
If 80% of your leads are coming from one site, but your posts are only gaining .04% of their potential engagement, you’re missing potential leads.
On the flip side, that means there’s an incredible amount of growth that can occur from simply boosting your engagement.
But there’s more to the picture:
Once again, we see that LinkedIn is a popular site for B2B companies.
You’re competing with 92% of other B2B companies for attention, engagement, and connection.
And if 79% of those companies see a good stream of leads from LinkedIn, just imagine what they could do with more engagement.
Every stat you look at simply screams that the lead generation ceiling is still very high above you.
So when you create and share content on LinkedIn that doesn’t get views, the results are pretty frustrating.
Failure here might make you believe that your efforts should go elsewhere.
And with most content being hidden by LinkedIn’s algorithm which defaults your feed to the “Top” filter, the challenge gets a little harder.
But the LinkedIn Pulse algorithm is very precise in how it displays your content.
It starts by running your content through a computerized filter.
Then it temporarily places your post on a public feed to measure engagement.
After a while, there is another computerized “virality check.”
And then finally, your post is submitted to human review if it has passed the other tests.
If your post manages to conquer all of this, it will appear in your network’s feeds more often.
If not, your post will get minimal engagement.
Therein lies the problem.
How do you ensure your engagement receives the views it needs to drive engagement and grow your business?
I believe there are two foolproof methods to achieve better engagement.
First, create great content.
Second, post frequently.
To help you do this, I want to show you a method that capitalizes on both of these efforts.
We’ll start by addressing your content.
Step #1: Create great content
The first step to any engagement effort is to create share-worthy content.
In fact, most of the content that gets consistently high engagement is because it was specifically created to be viral-worthy.
But LinkedIn content is also unique because of its audience.
You’re presenting yourself and your brand to a group entirely comprised of other professionals.
That means images from your recent vacation or your video update on your hobby will be out of place.
You need to create catered content for LinkedIn.
Here’s a bit more from the infographic we’ve been looking at that shows the impactfulness of your content on LinkedIn.
A few key stats pop out here.
First of all, 70 million unique SlideShare reaches per month is no joke. If you’re not using SlideShare content on LinkedIn, then you’re missing out.
Secondly, it takes an average of 10 pieces of content before a purchasing decision is made.
That means if you’re on the bottom end of the engagement barrel, it could take months before a single user engages enough to start a sales process.
You don’t have time for that.
Which means you need to change the way you post.
LinkedIn’s stated goal is to put the right content in front of the right professional.
And that means content marketing on LinkedIn is becoming more and more important with each year.
Brand leaders like MobileMonkey CEO Larry Kim is a great example of someone who regularly shares dynamite LinkedIn content because of this trend.
I don’t know about you, but this type of image isn’t something I see on LinkedIn every day.
But because it’s unique to the MobileMonkey brand, it’s all over Larry’s feed.
He even shares video updates on events he’ll be speaking at to help boost engagement and interest.
These are the types of content that stand out from the crowd and engages a LinkedIn audience.
It’s professionally-branded, unique to his voice, and definitely helps drive engagement.
The key here is to rely on your brand to share insightful statistics, lessons you’ve learned, and industry best practices when fleshing out content for LinkedIn.
But what are some of the specific ways that your brand can improve your content creation for LinkedIn?
First and foremost, you should always create content that’s relevant, speaks to trends, and that is based on industry insight.
As much as I’d love to blog about my hobbies, that wouldn’t do anything for my brand on LinkedIn.
That’s why I create helpful marketing advice for people like you instead. It’s relevant, you’re interested in it, and it helps you make more money.
Second, consider the type of content.
As this example shows, if you’re sharing a simple update to your LinkedIn feed, keep it on the shorter side.
And different principles apply to different formats.
Don’t overload your videos with too much copy.
If you’re publishing a post, add imagery, create a…
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