8 Commonly Overlooked Ways to Make Social Media Work For You

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Are you getting the most out of social media?

We’ll safely assume that you and your business are using social media. You probably have Facebook, Twitter, Instagram, and Google Plus accounts. Maybe you post content daily to all of your accounts. But are you making the most out of them, and are you reaping the benefits?

Discover the following eight commonly overlooked ways to make social media work for you.

Choose platforms wisely

Even though multiple social media platforms exist, you don’t have to have an account for each one. Instead, think through your choices and choose the ones that make the most sense for the brand you are trying to promote.

For example, if you are promoting artwork, Pinterest and Instagram are must-have accounts. However, if you are promoting computer services, you would be better off using Twitter or Facebook. Additionally, if you focus on a few accounts instead of multiple accounts, you are more likely to post regularly, keeping your content fresh and up-to-date for your readers.

Use graphics

Research shows that images draw emotion. Why is emotion important? Since emotions are what attract people’s attention to one business over another, you can use emotion to best promote your business.

When you make an emotional connection, you are more likely to get viewers to digest the rest of your content or buy the products you are trying to sell. Use graphics, images, and videos to appeal to your readers, and watch your social media ratings soar.

Create effective headlines

Before people click on a post, you have to get their attention. How do you get their attention? Try writing effective headlines. Headlines need to grab readers’ attentions. Ask a question, make a shocking statement, or state your topic in a way that piques interest.

You also need to give enough information so that readers know what they are going to discover. If your headline reads, “You’re Missing Out,” will readers know what…