How to Get 99+ Endorsements on All Your LinkedIn Skills. But seriously, LinkedIn endorsements are really important. What are endorsements? Endorsements are a simple way to prove you are not a charlatan—you’re genuinely proficient at the skills you list on your profile. But if you place your primary skills at the top, people can zone in on those skills, which increases the likelihood of them giving you an endorsement. After sending this message to 300 connections, Scott saw a drastic increase in his number of endorsements. Then, each time you make a new connection, send them the message I discussed in the previous tactic. Be active on LinkedIn One of the things I find interesting about LinkedIn is that many people seldom update their profiles. Most people update their Facebook at least two or three times a week. The more often I update, the more I’m on the radar of my connections.
“I got 99+ endorsements, and they all help prove my proficiency in key areas.”
That’s what Jay Z might say if he was optimizing his LinkedIn profile.
Hopefully you get the reference.
But seriously, LinkedIn endorsements are really important.
In fact, they’re one of the most effective ways to prove your expertise and back up your claims.
Anyone can say they possess a particular skill, but having 99+ endorsements proves that.
What are endorsements?
Before I go any further, allow me to explain this concept if you’re unfamiliar.
It’s pretty simple.
Endorsements are a LinkedIn feature that allows others to verify your skills with a single click.
Here’s a screenshot of the formal definition given by LinkedIn:
For instance, the top three skills I list on my profile are SEO, online marketing, and web analytics.
Endorsements are a simple way to prove you are not a charlatan—you’re genuinely proficient at the skills you list on your profile.
The more endorsements you have, the more legit you appear.
Ideally, you’ll want to reach 99+.
Not to toot my own horn, but that’s what I’ve achieved on the vast majority of my LinkedIn skills.
All are 99+.
Of course, you can have thousands of endorsements for a certain skill, but 99+ is the highest number that will appear unless someone actually clicks on the skill to dig deeper.
Here’s what I’m talking about:
Why are endorsements important?
Getting people to endorse you can open doors and unlock opportunities that might not have happened otherwise.
It’s a way to validate yourself and show you really do “have the chops.”
This is obviously appealing to those who come across your LinkedIn profile, looking to find a partner in a business project, working arrangement, and so on.
Some experts even suspect it can impact your search ranking.
The bottom line is the more endorsements you receive, the better.
In this article, I’d like to discuss some strategies to help you get 99+ endorsements on all your LinkedIn skills.
Let’s start from the top.
Prioritize your skills
Most people have a wide array of skills.
And LinkedIn is more than happy to help you share them with the world.
In fact, they allow you to list up to 50.
I list a few dozen on my profile.
But you need to be selective about the skills you list at the top.
Like I mentioned earlier, the top three skills I list are SEO, online marketing, and web analytics.
This is important for two reasons.
First, it tends to be easier to get endorsements when it’s for your core skills that people naturally associate you with.
For example, I do have experience with website development. That’s true.
But I’m far more skilled at SEO.
Therefore, most people associate my name with SEO more than website development, which makes them far more likely to give me an endorsement for SEO.
That’s why I made the conscious decision to use SEO as the first skill on my profile.
Second, people tend to get overwhelmed if there is a ridiculous number of choices.
But if you place your primary skills at the top, people can zone in on those skills, which increases the likelihood of them giving you an endorsement.
I’m a firm believer in the law of reciprocity.
It’s a psychological principle I’ve discussed in several blog posts mainly in the context of conversion optimization.
Long story short, it simply means that people are inclined to do something nice for you if you do something nice for them.
But reciprocity can be applied…