How Successful Marketers Combine Content and Email Marketing

And when you combine email and content marketing strategies, you are guaranteed to have a great morning! A recent Ascend2 research study, Email-Driven Content Marketing, examines how marketing professionals are combining email and content marketing, to determine what an effective email-driven content marketing strategy looks like. The next most effective channels are social media and a company’s website or blog for 54% and 51% of marketing professionals, respectively. Defining Your Content and Email Priorities Improving the quality of leads is a top email-driven content marketing strategy priority for a 54% majority of marketing professionals. Digital Content Types That Are Most Effective for Email Videos or motion graphics are considered the most effective types of digital content used for marketing purposes by 44% of marketing professionals. Nearly as effective are webinars or events, and research or eBooks for 43% and 41% of marketing professionals respectively. For example, a research study could produce the following content types: Report: Create a report that is easy to scan and helps the reader answer questions that are important to them. You do the math: 1 research study = 1 report + 1 video + 1 webinar + 8 blog posts + 1 infographic Good News! Marketing Professionals are Achieving Priorities More than half (54%) of marketing professionals consider an email-driven content marketing strategy to be very successful at achieving priorities. You can review the entire Email-Driven Content Marketing Survey Summary Report for guidance on creating your email and content marketing strategy.