Related: 5 Simple Adjustments That Bring In High-End Clients Consistently Refresh your space. The appearance of your business can make a huge impact on customers. If you have a retail space, look at the flow of your store to see how customers interact. At The UPS Store, we are testing a new concept store with more technology and a customer-focused experience to create a one-stop shop for small-business owners. A simple refresh to a website, such as new color, font or imagery can bring new life to the same webpage people are used to seeing. Providing ongoing training and professional development opportunities can make a huge impact. A refresh in uniform can boost employee morale and help them look more professional, which can positively impact your customer’s impression of your business. But, even more critical is how your customers are talking about your business. Making changes can revive customer interest, but don’t be afraid of big, bold changes either. Implementing even small changes can make a big impact on your business without having to start over.
There are ways to make impactful changes that resonate with your customers without starting from scratch.
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From gourmet cupcakes and cronuts to on-demand delivery and instant order fulfillment, customers are always onto the next new and exciting thing. In order to compete, it may seem like you need to constantly reinvent yourself, but that’s just not true. There are ways to make impactful changes that resonate with your customers without starting from scratch.
Related: 5 Simple Adjustments That Bring In High-End Clients Consistently
Refresh your space.
The appearance of your business can make a huge impact on customers. The good news is, simple, low-cost changes to your space can make all the difference.
To start, clean the clutter and maximize your space. If you have a retail space, look at the flow of your store to see how customers interact. For established businesses, it’s possible you’ve been operating in the same space, in the same way for decades. But, with the spread of technology and changes in customer expectations, it’s critical to change with the times or be left in the dust. Rearranging your space or simplifying your brick-and-mortar store can change the perception of a customer in a positive way and even be the change that brings in new customers.
At The UPS Store, we are testing a new concept…
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