The strategies used by Etsy, Mercedes-Benz, JetBlue (and a brand called The Elephant Pants) can give you some good ideas. It would seem, in fact, that B2C (ecommerce) marketers are now becoming more committed to this marketing channel than those in B2B -- among whom content marketing has long been popular. So, here are six remarkable ecommerce content marketing examples you can emulate for your online store: 1. But, for its, audience, Mercedes nevertheless partnered with her and created a video along the lines of A Day in the Life of the Man Repeller. On its Instagram page, for instance, it engages its target audience -- people who love to fly/travel -- by posting content that appeals especially to them. Like the other ecommerce brands mentioned here, Etsy makes content marketing work, using, for example, a Facebook page, Etsy Success, focused on engaging with its seller community. The Elephant Pants The Elephant Pants is an online store that sells fashionable harem pants, among other things. A fun quiz like this drives engagement among Elephant Pants's target audience -- animal/elephant lovers -- and keeps them entertained on the website without prompting them to specifically make a purchase. This is what a good content marketing strategy looks like. It is evident from these examples that content marketing boosts ecommerce revenue; you just need to know what types of content your audience members want and the topics they need education or entertainment on.
The strategies used by Etsy, Mercedes-Benz, JetBlue (and a brand called The Elephant Pants) can give you some good ideas.
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If you thought you’d seen it all with ecommerce content marketing examples, the ones you’re about to see might just leave you in awe — and ready to reconsider your own strategy.
Related: Add These 12 Content Marketing Tools to Your Startup’s Arsenal
You be the judge of that. But the task itself is important because ecommerce businesses are taking the bull by the horns with content; 60 percent of those polled in a Content Marketing Institute study in 2017 said that they would be taking content marketing more seriously going forward.
It would seem, in fact, that B2C (ecommerce) marketers are now becoming more committed to this marketing channel than those in B2B — among whom content marketing has long been popular.
So, here are six remarkable ecommerce content marketing examples you can emulate for your online store:
1. Mercedes-Benz
Content marketing is all about creating free content that your audience loves, with, of course, the end goal of growing your revenue.
Mercedes-Benz’s content marketing efforts showcase how much the brand goes all out to create content for its audience. For instance, the brand has pretty much nothing in common with fashion blogger/influencer Leandra Medine, a.k.a. The Man Repeller, considering that the former sells vehicles. But, for its, audience, Mercedes nevertheless partnered with her and created a video along the lines of A Day in the Life of the Man Repeller.
In this video, The Man Repeller goes about her normal day sharing experiences about her daily routines — something Mercedes Benz’s customers might want to see.
The catch here is that she drives around in a Mercedes, so the company is promoting its brand without making it feel like a full-on commercial. And this isn’t something the car brand does as a one-off marketing effort, as its YouTube channel is dedicated to drawing its audience’s attention by presenting high-quality, interesting content.
2. JetBlue
JetBlue is a popular American airline that’s making waves on social media through its impressive content-marketing strategy.
With more than 1.3 million,1.9 million and 290 thousand followers, respectively, on its Facebook, Twitter and Instagram accounts, JetBlue is undoubtedly doing something right to gather such an impressive following.
On its Instagram page, for instance, it engages its target audience — people who love to fly/travel — by posting content that appeals especially to them.
A prime example is JetBlue’s weekly #DestinationFriday post, which typically includes high-quality pictures and videos…
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