She’s also Director of Marketing and Communications at Jordan Winery and will be attending – and speaking at – Content Marketing World for the first time this fall. Here’s more of her fascinating story: Name: Lisa Mattson Title: Director of Marketing and Communications Company: Jordan Vineyard and Winery What is your main reason for attending, and how many years will this make for you? This will be my first CMWorld. I read Epic Content Marketing a few years ago and started changing the way we blog. After attending a Content Marketing Institute workshop with Joe Pulizzi and Robert Rose last year, I decided that I wanted to dig deeper and experience CMWorld. Writing and managing a blog for a hospitality-focused winery, as well as shooting DSLR video and photo over seven years, progressed organically from a behind-the-scenes diary to content marketing. I’ve made two Star Wars spoof videos at Jordan Winery and spent five hours being body-painted for a Darth Talon costume for the Jordan Halloween party. Thanks, Lisa, we appreciate you sharing your story with our community and are excited to welcome you to Cleveland and CMWorld for the first time this fall! Meet Lisa and 4,000 other marketers at Content Marketing World 2017, happening September 5-8, 2017 in Cleveland. And, as an added bonus, code BLOG100 saves $100 off main event and all-access pricing, so register today!
There are Star Wars fans, then there are those who are willing to sit for five hours to be body-painted like Darth Talon for a Halloween costume. Lisa Mattson is the latter. She’s also Director of Marketing and Communications at Jordan Winery and will be attending – and speaking at – Content Marketing World for the first time this fall.
She’s currently working on segmenting the firm’s blog and launching a new food-and-wine-based blog at winecountrytable.com. Here’s more of her fascinating story:
Name: Lisa Mattson
Title: Director of Marketing and Communications
Company: Jordan Vineyard and Winery
What is your main reason for attending, and how many years will this make for you?
This will be my first CMWorld. I read Epic Content Marketing a few years ago and started changing the way we blog. After attending a Content Marketing Institute workshop with Joe Pulizzi and Robert Rose last year, I decided that I wanted to dig deeper and experience CMWorld.
How has your career path led you to content marketing?
I started in wine journalism before transitioning into winery public relations. Once self-publishing and social media began to explode in 2007-2008, I decided that I needed to learn digital media skills to stay relevant in my field. Writing and managing a blog for a hospitality-focused winery, as well as shooting DSLR video and photo…
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