Author: Cynthia Johnson / Source: Entrepreneur Tune in April 7 and find out how to provide stellar customer care with social media in our
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It’s early days for live video. Instagram only rolled out its temporary live video feature in December 2016, about the same time that Twitter (finally!) merged Periscope with its own platform. But already a number of influencers are already killing it by picking up their cameras and addressing their audiences in real time. Here are ten people who are setting a standard that others will have to meet.
Elise Strachan
When Facebook began experimenting with live video last year, it set aside $50 million to pay publishers to produce live video. According to The Wall Street Journal, nearly $200,000 of that money went to Elise Strachan of My Cupcake Addiction. She’s a great example of someone who used a skill to build a following on YouTube, and was able to make the shift to live video which, she has said, generates far more comments.
Mario Armstrong
Mario Armstrong is showing just how far it’s possible to take live video. The Today Show personality has signed a deal with Al Roker’s Roker Media company to create the first live talk show. The Never Settle Show will broadcast on Facebook Live and allow audience interaction. It’s a groundbreaker.
Joel Comm
Marketing expert Joel Comm has been using live video since the days of Ustream. To promote his 2009 book Twitter Power, Comm launched a tweetathon, an all-day live online broadcast with guests. With live video now so much easier to produce, he’s a regular keynote at corporate and association events wanting to explore how brands can make the most of the new channel.
Julius Dein
Prankster Julius Dein went from zero to nearly 7 million Facebook followers in less than a year, spreading his videos across social…
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