Author: Campbell Jof / Source: Business 2 Community Attaining popularity on social media platforms is an absolute must for businesses the
Attaining popularity on social media platforms is an absolute must for businesses these days.
More and more marketers have started seeing social media as an indispensable tool for marketing, as well as lead generation.
How do we know that? Well, the Google trends graph tell us for one.
Social media is essential for brand building and connecting with your target audience. So, if you are just using it for likes, shares and comments, then you are late to the party.
By now, your competitors probably already have a social media marketing strategy.
As Jacquelyn Smith explains in Forbes, “You can really get to know the customers needs through social listening. It’s a great way to research a market and initiate a conversation leading to a sale.”
According to Business 2 community, the share of marketing budgets spent on social media is expected to be more than double over the next five years, from 11% today to 24% by 2020.
Therefore, it’s high time you make proper use of its potential.
In this article, we’ll discuss ways in which you can use channels such as Twitter, LinkedIn, Facebook and Instagram to gain quality leads from social media for your business.
First, let’s talk about what lead generation means in today’s world
The definition of lead generation, according to Google, is “the action or process of identifying and cultivating potential customers for a business’s products or services.”
Therefore it is not simply about selling your product but also gathering information about your customers including their interests, their pain points, their likes or dislikes, and what will make them spend on your product.
Before the internet, marketers used to send direct mail-outs or give away forms in newspapers or magazines to collect information from potential buyers.
Today, social media has made it much easier for marketers to reach their target audience. With almost all of their information already online, all marketers need to focus on is how to maintain the attention of the target audience and convert them into leads.
Enter Facebook, Twitter, LinkedIn, and Instagram. All four allow you to reach quality leads through video marketing, email opt-ins, or paid ad campaigns.
Here is a step-by-step guide to help you maximize your use of social media marketing.
With over 86 billion monthly active users, Facebook is one of the best platforms for marketing as well as sales. Businesses can share links, videos, images and posts on their Facebook pages to reflect their personality and style as well as reach new customers.
Have a look at these example Facebook ads.
Simple, but effective. Plus, there is a lot more you can do to capture the attention of people on Facebook.
For instance, people love contests. They’re fun! They demand engagement!
You have probably come across companies giving away prizes such as a new iPad or a $500 gift voucher. Perhaps you don’t need to be told that the company easily earns the money back through clicks, likes and conversions.
But here’s another angle to consider: people willingly provide their personal details to participate in such contests, which means you have an opportunity to obtain whatever information you are seeking from your target audience and improve your business.
Better yet, contests are a great way of increasing your email database.
Another great way to add value to your Facebook page is to create customised Facebook tabs. The ‘tabs’ feature allows companies to promote something distinctive and unique.
Take, for example, Coca-Cola’s House Rules tab on its Facebook page. Here, the company asks its fans to commend, post or share whatever they feel about the brand.
Also, don’t forget to keep your company’s logo as a big part of your profile or header image so that Facebook users know and remember it.
Always treat your Facebook page like a website and continually add new content. Create a schedule and make sure there is a good mix of photos, videos and compelling posts to generate more traffic.
A while back,…
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