Retail Strategy Today: A Blended Online and In-Store Shopping Journey [Infographic]

Retail Strategy Today: A Blended Online and In-Store Shopping Journey [Infographic]

Author: Laura Forer / Source: MarketingProfs Consumers' use of mobile and digital devices while shopping in-store has increased signific

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Consumers’ use of mobile and digital devices while shopping in-store has increased significantly in the past few years, an infographic by CUBE, a company that specializes in providing digital customer experiences, points out.

For example, 5% of retail sales were influenced by mobile devices in 2013, but by 2016 that figure had jumped to 37%, and 22% of consumers spend more as a result of using…

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