Facebook is the preferred holiday marketing tool of smaller businesses

Smaller businesses are increasingly recognizing the importance of digital marketing and Facebook is their platform of choice for the holiday period. This is among the findings of a report by marketing platform GetResponse which reveals that 60 percent of SMBs increased their digital marketing budget for this year’s holiday season. Their own website is the choice of 17 percent, email 11 percent, YouTube eight percent, and Google Pay-Per-Click advertising seven percent. "Third-party research has confirmed it delivers the best ROI of any social media network. Video is becoming a key tool too. In total 76 percent of those polled say that digital video is important to their holiday marketing strategy. Just 11 percent said that video isn't important to their plans. The biggest holiday marketing challenge is seen as identifying target audiences (26 percent), followed by attribution and transparency (19 percent), content creation (16 percent) and data collection (14 percent). You can find out more on the GetResponse website. Image credit: tanuha2001 / Shutterstock.com