Tag: Dollar Shave Club
5 Fundamental Flaws With Your Brand Messaging (And Ways To Fix Them)
When it comes to sending your message across the audience, no matter which content you are working on; an ad copy, web content, calls-to-action or soc ...
15 Ecommerce Conversion Rate Optimization Wins to Test
If you want to improve your conversion rates and generate more sales, all you need to do is make some changes.
What can conversion rate optimization d ...
Dive In Headfirst or Get out of the Pool: Why Marketing Needs an ‘All-in’ Approach.
But that's where they go wrong because it takes an "all-in" commitment to get the ball rolling in the right direction.
Companies have more options, li ...
5 Tips for Creating a Marketing Video That Goes Viral
Your business can take the internet by storm; check out these five tips for creating a marketing video that goes viral.
Do what’s already working If y ...
How to Invest in Videos, Apps, Big Content
The problem is that even a simple video may cost several thousand dollars to produce — with no guarantee of success.
Or you could cultivate big market ...
Why Content Marketing Works: The One Skill You Need to Master
I was running an upstart news site, and a company asked us to write a series of articles to promote the launch of their new platform for crowd-sourced ...
How These 3 Brands Are Crushing the Video Marketing Game
Dollar Shave Club When Dollar Shave Club first hit the scene, no one knew about the company, except that it likely offered cheap razors based on its n ...
The Surprising Shift That Is Changing The Way Brands Deliver Digital Campaigns
In January, Dollar Shave Club began its bid to crack the UK market by launching a TV ad campaign.
Nowadays, brands are pushing out more like 400-4,000 ...
Unsolicited Advice: How to Avoid 4 Content Marketing Blunders
Here’s the deal, if you segment your list and commit to creating content for the other half of your target market, both Becky and I will write one art ...
Online Sales and the Importance of Branding Your Business From Day 1
This year’s Black Friday and Cyber Monday pulled in a combined $11.6 billion dollars in online sales; that was up about 16.5 percent from last year.
S ...