Get to know a #CMWorld 2016 attendee: Meet Kelly Hungerford. Content marketing is based on creating and distributing valuable, relevant, and consistent content, and Kelley is living and breathing this in her daily life. Name: Kelly Hungerford Title: Content and Community Strategist Company: Communityworks.io What brought you to CMWorld 2016? I come for the content marketing, but I return for the people. How did your career lead you to content marketing? I was flooded with SOS emails the first 24 hours so I set up ZenDesk, grabbed a Twitter handle, and began creating a support article for every question I received. What is your biggest content marketing challenge? Spoiler alert: It’s not the content that makes this event so special, it’s the people, and the CMWorld team is the heart. Stay tuned to the Content Marketing World blog each Monday to meet even more of our attendees. The Content Marketing World 2017 Call for Speakers is now open.
My parting words to Kelly Hungerford when we hugged as she was
walking out the door was simply, “I knew I’d like you…I just didn’t
think it would be this much!” After a couple years of sharing
tweets, conversations, industry advice and a fun Skype call, Kelly
and I finally got to meet in person at Content Marketing World 2016
(how did I miss her in 2014?)
Content marketing is based on creating and distributing
valuable, relevant, and consistent content, and Kelley is living
and breathing this in her daily life. Catch her on Twitter and
she’s always sharing something valuable, finding the right places
to share her knowledge, making it relevant, and is consistently out
spreading the love on all of the social channels in which she is
active. I hope you enjoy this interview as much as I did!
You can find Kelly online via
LinkedIn or Twitter seems to be the best way for us to reach
her!
Name: Kelly
Hungerford
Title: Content and Community Strategist
Company: Communityworks.io
What brought you to CMWorld 2016? How many years does this
make for you?
I come for the content marketing, but I return for the
people.
2016 makes my third CMWorld and I fly out from Switzerland to
attend. I attend as much to meet old friends and make new ones, as
I do to soak in the presentations and keynotes. It’s the one event
where I can count on meeting the people I interact with daily or
weekly on social media.
How did your career lead you to content marketing?
Accidentally. I discovered the potential of content to build
audiences and drive action working in customer support.
I was asked to bootstrap customer operations for a startup. I
was flooded with SOS emails the first 24 hours so I set up ZenDesk,
grabbed a Twitter handle, and began creating a support article for
every question I received. In a week I had 50 high quality articles
that covered their questions, but then also gave them tips on how
to get more out of social media, email marketing, or whatever I
thought might be useful, or helpful, related to the question they
asked.
Twitter was my distribution…
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