When a team is really working together, all of them do better. Which, of course, makes me think all about content marketing. At TopRank Marketing, we believe the present and future of reaching an audience depends on confluence, a superhero team-up of all our content marketing tactics and channels working together. SEO used to be the biggest deal in marketing, a strategy and tactic all unto itself. Now SEO works best as part of a team. The Content Marketing Super Team at Work As you can see, each member of our super squad is powerful on its own. But the magic really happens when all these tactics work together. Influencer shares are crucial for reaching the target audience, so we make it as easy for influencers to share as possible. In our agency, we have a content team, an SEO team, a social media team, etc. But we make sure the teams are working together by design.
It’s been a spectacular decade to be a nerd. The superheroes we love leaped from the page to the multiplex, each movie connected to the rest with the kind of complex storytelling we love in comic books.
It started with Iron Man in 2008. This weekend, “Avengers: Infinity War” hits theaters, with over two dozen heroes throwing down against a celestial being with godlike powers (who, for some reason, has a chin that looks like a raisin).
I’m pretty stoked.
Team-up events like this are great because a superhero team is always more powerful than the sum of its parts. They can use their powers to complement each other in unexpected ways:
- Spider-Man uses webbing to make a slingshot for Captain America’s shield
- Thor throws his hammer through portals that Doctor Strange makes
- The Hulk throws Hawkeye to safety
You get the idea. When a team is really working together, all of them do better.
Which, of course, makes me think all about content marketing. At TopRank Marketing, we believe the present and future of reaching an audience depends on confluence, a superhero team-up of all our content marketing tactics and channels working together.
Here’s a quick guide to the members of our superhero “team,” and how they assemble to amplify each other’s superpowers.
The Content Marketing Super Team
Content: Captain America
Captain America is the heart and soul of the Avengers team. He’s not the most powerful guy on the team, though he does pack a mean punch. His primary value lies in bringing humanity to a team of gods, aliens, and androids. He unites the team and gives everyone their marching orders, leading the charge on the ground.
Your content should be at the heart of your marketing super team, too. It should speak directly to your target audience on a human-to-human level. Your content can emotionally engage, deliver value, and ultimately persuade people to take action.
Spider-Man is the lone “street level” hero on the Avengers team. He started out doing solo work cleaning up the streets of Queens. As part of the team, his main role is to assist the heavy hitters, tying their attacks together with his web-slinging, wall-crawling acrobatics.
SEO used to be the biggest deal in marketing, a strategy and tactic all unto itself. Now SEO works best as part of a team. Great content (preferably co-created with influencers) can benefit from a…