Author: Jonathan Long / Source: Entrepreneur There is a good chance you have heard of influencer marketing -- it’s a highly effective way
There is a good chance you have heard of influencer marketing — it’s a highly effective way to drive sales far more effectively than traditional online marketing. But, you don’t need a Kardashian to run a successful influencer marketing campaign.
Using micro-influencers with smaller, more targeted audiences can provide a great ROI, especially for brands with smaller budgets. My influencer marketing agency works with large-budgets brands, but we are constantly approached by small business owners who want to give it a try.
For those just starting out or with a very limited budget, I always suggest micro-influencers. Identifying influencers who fit your brand and what you offer allows you to test influencer marketing with a small sample of highly targeted consumers. It’s a great way to quickly find out if it’s worth pursuing on a larger scale. Here are five reasons why micro-influencers might be the right ticket for your business.
1. It’s a low-cost way to determine if influencer marketing will work for your brand.
The prices some influencers charge per post can vary greatly — from a few hundred dollars to six figures. Follower count is irrelevant if the audience of a particular influencer isn’t interested in what you are offering. Unfortunately, most influencers set their prices according to their follower count.
There are plenty of micro-influencers that you can secure posts from that charge anywhere from $100 to $250 per post, and sometimes much lower. An influencer that is active within your industry and has a very targeted following of 50,000 is much more valuable to your brand than an influencer with millions of untargeted followers. For a couple thousand dollars you can secure several posts from influencers that are highly engaged with your ideal audience. Influencer marketing won’t work for every business — micro-influencers help you determine if it’s worth investing in without breaking the bank.