That’s why 87% of marketers use video content to engage with their audiences on the Internet. The majority of consumers prefer watching video content on YouTube and television: These are the platforms you should prioritize when creating a new video promotion. What do you need in your video? Keep in mind, to be successful, you’ll need to make lots of promos. Regardless of your reason, it’s important that you create one video promo for one goal. If you try to accomplish too many goals in one promotion, it’ll confuse your audience, and the engagement will suffer. Make sure your timing is sorted out before you start filming. If your end goal is a 30-second video promotion, don’t film just 30 seconds and call it a day. For example, you can create a two-minute-long video intended for YouTube and then release a 30-second clip of it on Instagram and a minute-long version on Facebook, according to the optimal length of videos for different channels I discussed earlier. How is your brand using video promotions to engage with your target audience?
People love watching videos. That’s why 87% of marketers use video content to engage with their audiences on the Internet.
More than half of marketing experts across the globe say they get the highest ROI from their video promotions.
When it comes to social media, videos generate 1,200% more shares than both text and pictures combined.
Another reason why videos are great is because it’s easier for viewers to comprehend your message while watching videos. In fact, your audience will retain 95% of information they consumed through a video as opposed to just 10% of information they consumed through reading text.
It’s no secret that video content has been dominating the latest trends.
But with so many videos out there flooding the market, you need to make sure your video promotions can stand out from the crowd.
The majority of consumers prefer watching video content on YouTube and television:
These are the platforms you should prioritize when creating a new video promotion.
Don’t get me wrong, just because videos are a great way to market your brand doesn’t mean you should completely abandon your other marketing strategies.
You should still continue blogging, sending emails to your subscribers, and staying active on social media. Another reason why video promotions are so awesome is because you can incorporate them into all these other distribution channels as well.
It’s easy to add videos to your blog, embed them into your emails, and share them on social media.
Here’s something else to keep in mind. Yes, consumers love videos. But that doesn’t mean that everything you publish will automatically be a huge success.
You’ve got to learn how to engage with your audience through promotional videos, which is why I created this guide. Keep these tips in mind if you want to continue running successful video promos.
Identify your audience
Your video promotion won’t appeal to everyone.
That’s okay. You shouldn’t try to reach every person on the planet with your marketing campaigns.
The first step in creating a killer video promo is to identify your target market. For starters, I’m assuming your brand has already done this.
But not everything you offer is necessarily intended for all your customers. You may sell products for men and women of all ages. Don’t try to appeal to these different audiences with the same video.
Instead, segment your target audience based on the goal of your campaign, which we’ll discuss in greater detail shortly.
Here’s an example of how Lululemon used this strategy in this ad:
Lululemon sells yoga clothing, gear, and accessories. This brand primarily sells to women. But recently, they launched a men’s line as well.
This video promotion is aimed specifically at male audiences.
Don’t worry. By doing this, you won’t be abandoning the rest of your customers. You’ll just need to come up with additional promos to target them as well.
Next, you’ll use different distribution strategies appropriate to the market segment you’re targeting.
Stick to a reasonable budget
You don’t need to spend a ton of money on your video promotions. The cost will largely depend on what you’re trying to accomplish.
What do you need in your video?
For example, you may need to rent a facility, hire actors, or work with a celebrity, which may cost you a lot of money, but you may not need any of that.
Keep in mind, to be successful, you’ll need to make lots of promos. You don’t want to dump a ton of money into each one.
For the most part, you can make a great video without breaking the bank. Use your employees and friends as actors and look for locations that are free to shoot.
You also need to keep in mind how much it’s going to cost you to distribute your promotions. If you’re planning to just upload them to your YouTube channel and share them on your website, social media pages, and email lists, there won’t be any cost.
But if you’re filming an ad for television or paid promotions on social media, the costs will vary.
Marketing experts cited the cost and budget as the number one reason preventing them from spending more money on video advertising:
That’s why it’s important to come up with a budget before you get started. Then you won’t have any surprises or money problems once you start filming.
Focus on one goal
What’s the point of your video?
Are you trying to promote an event? Advertise a sale? Build hype for a new product or service? Or maybe you’re trying to get downloads, add subscribers, or drive traffic to a landing page?
Video promotions are great for building brand awareness as well. The possibilities are endless.
Regardless of your reason, it’s important that you create one video promo for one goal. As I said earlier, this goal is also related to your target audience, which you’ve previously identified.
Do not go overboard here.
If you try to accomplish too many goals in one promotion, it’ll confuse your audience, and the engagement will suffer. Later, we’ll talk more about your ending call to action, but it should reinforce the goal of your promo.
Make sure you’ve got the right equipment
You don’t need to hire a professional director and camera person to film your video promotions. It’ll help you keep your budget within your means, as discussed above.
If you’re planning on making lots of promotional videos in the future, which you should be, it’ll be worth it for…
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