Utah companies find success through viral video marketing

Utah companies find success through viral video marketing

Utah companies find success through viral video marketing. The future of digital marketing lies in video, according to Utah companies and video producers. “We believe it’s the new sales pitch and the new digital marketing content plan,” said Benton Paul, CEO of local video production company Big Door. Additionally, users watch 200 million hours video on YouTube every day. Chatbooks cofounder Vanessa Quigley said Facebook was the perfect platform for her company to share its most recent viral video advertisement that has received over 62 million views. “It’s super easy to share on Facebook, so you end up with quite a large reach.” Quigley said she completely agrees that video will continue to be an important marketing tactic, and that it has allowed her company to share unique and memorable moments with the public. FiberFix Brand Manager Tyson Anderson also said video has played a major role in the growth of his company. “The great thing about Utah is that the economy is good and there are lots of companies thirsty for video content,” Calkins said. However, Calkins said some Utah companies aren’t willing to pay the money necessary to create quality video. This problem, paired with the large amount of nonprofessionals who are willing to produce video, can undercut professionals and drive prices below the fair price for skilled work.

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A Chatbooks commercial titled “Stop Wasting Hours Making Photo Books” has received over 61 million views on Facebook alone. Utah companies have teamed up with local video production companies to take full advantage of effective video marketing. (Chatbooks)

The future of digital marketing lies in video, according to Utah companies and video producers.

“We believe it’s the new sales pitch and the new digital marketing content plan,” said Benton Paul, CEO of local video production company Big Door. “So if you aren’t including various forms of video in your marketing tactics right now, there’s a good chance you won’t feel very relevant in the near future.”

According to Tech Crunch, users watch 100 million hours of video on Facebook daily. Additionally, users watch 200 million hours video on YouTube every day.

Chatbooks cofounder Vanessa Quigley said Facebook was the perfect platform for her company to share its most recent viral video advertisement that has received over 62 million views.

“Facebook has been huge,” Quigley said. “It’s super easy to share on Facebook, so you end up with quite a large reach.”

Quigley said she completely agrees that video will continue to be…

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