Author: Monina Wagner / Source: contentmarketingworld.com When holidays approach, it seems brands rush to join the conversation. But shou
When holidays approach, it seems brands rush to join the conversation. But should they? And what about non-traditional holidays such as #NationalSelfieDay or the Super Bowl? You can fill your content calendar with national holidays, notable events, and trending topics, but which make the most sense for your brand?
On a recent #CMWorld Twitter chat, we discussed the dos and don’ts of holiday marketing with Jeremy Bednarski, Marketing Director at Goldstein Group Communications. A few insights are featured in this blog post. Looking to fuel your own marketing ideas? Be sure to check out our Storify recap.
Evoke emotion
Our customers make decisions emotionally. Holidays provide brands an opportunity to build a bond with its audience. They are a great time to connect and focus on the feelings, like joy and interconnectedness, holidays evoke.
A1: Brands can use holidays to show their human side, as long as it’s sincere. But, they need to be careful of hopping on a trend. #CMWorld
— Jeremy Bednarski (@JeremyBednarski) April 25, 2017
A2: Non-traditional holidays are inclusive – they help you connect on a personal/social level w/ your aud. [when relevant] #cmworld
— Elizabeth Greenberg (@BettaBeYou) April 25, 2017
A1. If you can find a way to use a…
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