The 10 fastest-growing new apps in our ecosystem last year were: Many more exciting apps are in the pipeline now and will be launching over the course of 2019. The vast majority of our customers now have at least one other app integrated with HubSpot, and the average number of apps per customer jumped by more than more than 50% year-over-year. We connected our platform partners, agencies, and startups. Some of the most valuable opportunities we can offer platform partners are connections with programs and communities across HubSpot. For instance, our global network of thousands of agencies and consultants helps businesses leverage our software to grow better. To further build momentum between our platform partners and startup community, our platform marketing team researched the most commonly used apps for startups in our ecosystem and curated collections of apps for startups and free apps (including those with a freemium offering) in our directory. We launched HubSpot Ventures and announced co-investment from Amazon Web Services (AWS) in programs to grow our ecosystem. In addition to expanding our platform’s APIs and extensibility and creating new app distribution opportunities for partners, we also made a couple of big announcements about growing the ecosystem itself. AWS will also support HubSpot’s platform partner program by co-investing to build an ecosystem for HubSpot partners, including content tailored to developers. And, in the spirit of investing in our platform partners, we also extended HubSpot for Startups discounts to all certified platform partners who aren’t yet HubSpot customers but want to make the switch.
This time last year, we put a stake in the ground by announcing that HubSpot was building a centralized platform.
We believe the world has changed. We see businesses using more kinds of software, not less, that all needs to work together. To help our customers grow better in this environment, HubSpot is evolving from an “all-in-one” suite into an “all-on-one” platform.
Delivering remarkable end-to-end customer experiences is a team sport. Our goal in becoming a lovable platform is to make it easy to complement HubSpot with a rich landscape of apps built by other companies, or custom apps built uniquely for your business by an agency or your own developers.
We want to make it easy for our customers to orchestrate all of this.
In collaboration with our growing collection of platform partners, we made great progress in that mission over the past year. Here are our platform highlights from 2018:
1. We listed 94 new apps in our directory, growing our platform partner ecosystem by 70%.
Good platforms are flywheels: More customers attract more developers, who build more apps, which attract more customers, and so on. Customers get an ever wider set of capabilities, while developers get an ever wider audience they can distribute their apps to.
That flywheel is starting to accelerate on our platform, and it’s inspiring to see the wide variety of innovative companies who are bringing new integrated apps to our customers.
We welcomed 94 new official apps into our ecosystem in 2018, bringing our integrations count to over 200 across 17 categories, that help grow our customers’ businesses.
One of the categories that grew the most in 2018 was Calling. Just within that category, you can find 21 different apps for video conferencing, integrating with cloud-based phone systems and call centers, inbound and outbound SMS, voice-powered chatbots, AI-driven analysis of phone calls, and more.
In 2018, the top 20 most popular non-native apps in our ecosystem by total number of installs were:
As you might expect, many of these were our earliest partners, and it’s great to see their continued success. But we were also excited to see new partners quickly gain traction. The 10 fastest-growing new apps in our ecosystem last year were:
Many more exciting apps are in the pipeline now and will be launching over the course of 2019.
We also built a number of native integrations last year, including Zoom, Slack, Shopify, Stripe, Youtube, and Workplace by Facebook.
We deliberately invest in a small number of native integrations relative to our ecosystem’s size. This allows us to focus our developers’ time on the handful of companies that we know will be the most valuable for our customers. For instance, we were launch partners for some of Slack’s new APIs, enabling a deep integration between our two products. We were a launch partner for Workplace by Facebook. And we built a groovy new YouTube integration for actionable video metrics.
Whenever we build an integration ourselves, we look for ways to enable other partners in our ecosystem to build off those same extension points. For instance, when we built our Shopify integration, we also created the Ecommerce Bridge API, which enables companies to sync and manipulate ecommerce data using HubSpot functionality. One of our integration partners, Unific, enables customers to connect their Magento, Shopify, Bigcommerce, or WooCommerce store to HubSpot using this API. We also recently added a tight integration with Zoom and are working to make it possible for other video conferencing providers to plug into HubSpot in the same way.
2. We added 95 new API endpoints and hosted our first annual platform partner day.
Our product teams have been enthusiastically opening more APIs and UI extension points to enable developers to build and integrate more kinds of apps on our platform.
Last year, we added 95 new API endpoints (for a total of 355), creating programmatic access to tickets, products, line items, CRM pipelines, GDPR compliance features, and more. We launched an Ecommerce Bridge API and Analytics API to facilitate deeper integrations with a wide range of partners in ecommerce and analytics categories. And we unveiled a new Workflow Extensions model…
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