4 Tips to Turn Social Media Content Creation Into a Full-Time Career. It is, but starting a career creating content on social media is difficult. Over the past few months, I've gotten to know Mariam Ezzeddine (@CookinWithMima), and I learned that, when she started her Instagram account, Ezzeddine had no social media experience or professional cooking background. Throughout this process, she started to experiment, developing her own recipes. Building a successful content channel requires you to be actively involved within the niche on a day-to-day basis. Focus on what receives the highest engagement rates. Furthermore, when Ezzeddine first started the account, she focused more on the recipes and less on photo quality. She soon realized that the more time she spent on presentation and photo quality, the higher the engagement rate was. Regardless of the niche, treating your content creation as a full-time job is the only way you are going to create high-quality content on a consistent basis. All careers require skill development, and content creation is no different.
The popularity of social media as an effective marketing channel has created opportunities for many to turn content channels into full-time careers.
Building a large following of loyal and highly engaged followers presents you with two monetization avenues — working with companies to build their brand awareness and promoting your own products or service. It’s fun and can be extremely lucrative.
Sounds like a dream job, right?
It is, but starting a career creating content on social media is difficult. The type of viral growth that leads to monetization opportunities requires high-quality content and something unique — with millions of social media profiles competing for the same attention, you need to stand out.
Over the past few months, I’ve gotten to know Mariam Ezzeddine (@CookinWithMima), and I learned that, when she started her Instagram account, Ezzeddine had no social media experience or professional cooking background. Fast forward to today, and she is now one of the top food-related Instagram accounts in the world with more than 2.6 million followers. For those looking to duplicate her success, here are four tips to help you turn social media content creation into a full-time career.
1. Create content in a niche that you are both passionate about and active in.
Ezzeddine graduated college with a degree in criminal justice and never had any cooking experience until she and her husband moved to start a family. While living in Missouri, though, she couldn’t find the selection of European desserts she used to enjoy, which led her to make her own cakes and tarts. Throughout this process, she started to experiment, developing her own recipes.
Building a successful content channel requires you…
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