This Viral Video Star Explains How to Survive Beyond Your 15 Minutes of Fame

But, what Heather Land has done in the last year firmly establishes her not as a social media sensation but rather a talented comedian and true entrepreneur. Related: YouTube Star Remi Cruz Built a Lifestyle Brand With Millions of Followers by Staying True to Herself Land, also known as the "I Ain't Doin It" Lady, skyrocketed in popularity after her "CrossFit: I Ain't Doin It" rant surpassed 23 million views. Now Land is offering her 2.5 million fans (and that's just on Facebook) an upcoming Christmas tour, book release, book tour and another multi-city comedy tour in 2019. Give the people what they want. Shortly after posting, bloggers asked to share her videos and encouraged her to set up a Facebook fan page for herself so they could tag her. She said giving up equity in order to grow quickly and stay creative was well worth it. After writing a two-hour comedy set, a music album and her first book, she admitted to feeling tapped out. As the leader of your vision, realize that staying inspired, motivated, creative and productive -- that is on you. You don't have to feel good about it, you don't have to know how to do all the things, but whatever the thing is, do it afraid ... Write a book afraid. Make a new record, afraid.

Author: Kelsey Humphreys / Source: Entrepreneur

Social media is more crowded than ever, so if you want to build a career that lasts you need to make the most of the opportunities you have.

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It seems that every day a new viral video star hits our collective radars with a funny rant. Most of these Facebook and/or YouTube sensations disappear after their 15 minutes of fame. A small percentage may carry on with a comedy career or a book deal. But, what Heather Land has done in the last year firmly establishes her not as a social media sensation but rather a talented comedian and true entrepreneur.

Land, also known as the “I Ain’t Doin It” Lady, skyrocketed in popularity after her “CrossFit: I Ain’t Doin It” rant surpassed 23 million views. In her one-minute sketches — which she initially posted as a dare — she uses the large mouth Snapchat filter, which modulates her voice and distorts her face. Does the filter add humor? Sure, but the clever writing clearly set Land up for lasting success. Talk about making the most out of an opportunity; she quickly landed a two-book publishing deal, a country music album currently in the top 100,000 of all Amazon paid albums, and launched a 30-city comedy tour. A smart entertainer, most of her work is owned and distributed by her own company, Landslide Productions. Now Land is offering her 2.5 million fans (and that’s just on Facebook) an upcoming Christmas tour, book release, book tour and another multi-city comedy tour in 2019.

Social media is more crowded than ever, and today’s viewer has a painfully short attention span and an even worse memory, so you have to wonder how she did so much, so fast, right? That’s what I asked her on her recent tour stop in Los Angeles. Here are my top few keys to success for the rest of us from my chat with her.

Give the people what they want.

Land had demand from the very beginning, when her private Snapchat friends encouraged her to post her videos publicly. Shortly after posting, bloggers asked to share her videos and encouraged her to set up a Facebook fan page for herself so they could tag her.

“[The page] went from 750 followers to 45,000 in about two hours. Then, from there, it’s just gone nuts. The truth is I didn’t even know I said ‘I ain’t doin it’ in the first video. I had to go back and watch it, I had no clue. People said, ‘Can you make more I ain’t doin it videos?'”

And make more videos she did, posting between one and three videos a week, each with the same format. While hilarious, the videos are relatively simple, even formulaic and predictable, put each gives viewers exactly what they want to see. Instead of trying to expand directly into her music or other writing, Land focused on what was working. If people are repeatedly asking you for a specific product, service or subject matter — give it to them! Plus, have the patience to stick with that offering, and be consistent, for months.