Leading with a logo gives them a reason to stop watching. So, how should you start your video? Be Bold A few seconds, that’s all you have to grab your viewer’s attention. Don’t waste time on trivial information like logos or introductions. If you don’t have that kind of time, here is a short example of how Yeti tells its brand story. The whole video was only 1:30. Rather than starting with who, start with why. The “why” is what grabs the viewer’s attention. Start with Your Subject on Camera (But Be Careful) If you start your video with a person talking on camera, make it a dramatic shot. Spend some time really planning how you’re going to start your video.
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So, I recently wrote a blog about opening your video with your logo and I may or may not have ruffled some feathers. If you missed it, here it is. Spoiler Alert: I’m not a fan of leading with a logo.
Why? Because your audience’s time is valuable. Leading with a logo gives them a reason to stop watching. This naturally leads to the question, “Well then, how should I start my video?” The answer is simple — whatever you think will grab the viewer’s attention.
This requires some creativity. Viewers don’t want to be sold to. They want info and they want it NOW, not 10 seconds from now. Viewers want instant gratification. So, how should you start your video? Here are my five recommendations.
1. Get Right to the Point
What is this video about? Here is an example of a video from Grand Canyon University.
What I like about this is you immediately hear, “I’ve been to other colleges and GCU is the most student-friendly campus…” What the producer didn’t do was start with, “My name is Gordon Arunga and I’m a GCU student.”
In the past, video producers were trained to establish their subjects right away. But today, you only have a few seconds to capture the viewer’s attention. This video does a great job of getting right to the “Why” of the story. (More on that later.) There was no long introduction, logo, etc. They got right to the good stuff.
Branding is important, but captivating the viewer and giving them a reason to care about your brand is even more important.
2. Be Bold
A few seconds, that’s all you have to grab your viewer’s attention. Don’t waste time on trivial information like logos or introductions.
Yeti is the master at boldly grabbing their viewer’s attention. If you have some time, I urge you to go to their YouTube channel, sit back, grab your favorite snacks…
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