The NFL, PewDiePie Win Big on January’s Top Sponsored Videos

The NFL, PewDiePie Win Big on January’s Top Sponsored Videos

4,326 different brands from across a multitude of industries partnered with 4,267 different influencers and publishers to publish 16.4K sponsored videos to the main social video channels. Check out the charts and the highlights from January 2019: Global Top Sponsored Videos: January 2019 With a Super Bowl on the horizon, the NFL teamed up with YouTube legends Dude Perfect on a crazy ride through some insane trick shots. The Dude Perfect guys are masters of their game and this highly entertaining clip generated 9.3M views in 3 days. While the NFL have a robust social video presence, the league also teamed up with several influencers and publishers via sponsored video content in 2018 to extend its reach across different audiences. So Yummy partnered with 21 different brands such as retail and food giants Walmart, Bed Bath & Beyond, Pretzel Crisps, and Pepsi in the US in 2018, generating 147M sponsored Facebook video views. We can expect the publisher to continue this trend into 2019. The most-viewed clip, which landed at #9 in the top sponsored videos around the world, generated a V3 of 3.8M views: In January 2019, 4,326 brands sponsored 16.4K videos that were directly uploaded to brand partners channels and pages on YouTube and Facebook. As the industry leader, Tubular publishes a weekly leaderboard on who’s winning in the world of top sponsored videos. Our DealMaker product tracks thousands of sponsored video campaigns from global brands and media companies. Want to Know More About Sponsored Video?

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After the holiday push of December, January’s top sponsored videos were a mix of Super Bowl trick shots, celebrity-backed vodka endorsements, and the return of fan-favorite PewDiePie to the chart. 4,326 different brands from across a multitude of industries partnered with 4,267 different influencers and publishers to publish 16.4K sponsored videos to the main social video channels. Check out the charts and the highlights from January 2019:

Global Top Sponsored Videos: January 2019

January 2019 Top Sponsored Videos
Top sponsored videos globally from January 2019. Data via Tubular Labs.

With a Super Bowl on the horizon, the NFL teamed up with YouTube legends Dude Perfect on a crazy ride through some insane trick shots. The Dude Perfect guys are masters of their game and this highly entertaining clip generated 9.3M views in 3 days.

It’s the first time the NFL and the influencers have teamed up with the YouTubers, and the first big sponsored video success for Dude Perfect, who hhasworked with 15 different brands in 2018, including Epic Games, Hasbro, and Cheerios. In fact, the most viewed sponsored video of 2018 was a collaboration between the influencers and Kay Jewellers on a Valentine’s Day themed trick-shot video that has generated an incredible 156M sponsored views to date.

While the NFL have a robust social video presence, the league also teamed up with several influencers and publishers via sponsored video content in 2018 to extend its reach across different audiences. In total, 97 videos were published to Facebook in partnership with 15 different digital properties that generated an 19.7M views for NFL-focused content.

Meanwhile, as his race to keep hold of the most-subscribed to channel on YouTube remains front of…

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