When it comes to social media, you'll either have a lot of success interacting with your customers, or you'll see little results -- and that depends on the level of effort you put into it. Half-heartedly sharing your content on social media is not social media marketing. How to Learn Social Media Marketing: 31 Free Resources Social Media Marketing Blogs Social marketing is a science involving special communication skills. Right here on the HubSpot Marketing Blog, you can find breaking news and actionable how-to guides on every social network there is. This step-by-step guide explains the reasons to create a business Instagram account and how to execute on Instagram to drive results. These videos will give you valuable insights, just how to do social media, but you'll get insights into the why and what as well. Slideshows and Infographics About Social Media If you're a visual learner, these slide decks and infographics provide great ways to learn social media. Sometimes, success can be found by using the right tools and channels for the right audience. This infographic lays out the best and worst times to post on each major network. Best Social Media Books Books are my favorite way to learn.
Social media is no longer an optional marketing channel — it’s a necessary one.
But that doesn’t mean results are a given. When it comes to social media, you’ll either have a lot of success interacting with your customers, or you’ll see little results — and that depends on the level of effort you put into it.
For every business that has found success in social media marketing, there are at least two more spinning their social wheels with no tangible results. It’s time to change that trend.
For many, social media is simply a place to post links to content they’ve created in hopes that thousands will see it, click through, and share with their followers. So they have profiles on every network, and every network looks exactly the same; line after line of self-promotion.
This is not going to bring results. In fact, Facebook‘s algorithm now penalizes link-based content, and Instagram has made it all-but-impossible to share a link.
Half-heartedly sharing your content on social media is not social media marketing. It’s spamming.
Social marketing is a lot of work, and it takes time listening and responding. After all, it’s social, and anything social takes an investment of effort and skill.
To hone these skills, check out these resources that will help you develop the skills needed to be effective on social media. (You may want to bookmark this post so you can easily refer to it again later.)
How to Learn Social Media Marketing: 31 Free Resources
Social Media Marketing Blogs
Social marketing is a science involving special communication skills. And the landscape changes constantly.
One of the best ways to develop your social media prowess and to stay up-to-date is to follow experts in the field. These blogs are always fresh with actionable information you can use to improve your marketing:
SME is both a strategic services agency and a blog with a bevy of social media and marketing experts. The SME blog is consistently considered one of the most insightful in the industry, and several of its authors have written popular books on several aspects of digital and social marketing.
Monty is a marketing guru who covers a ton of subjects. However, his social media articles are always eye-opening. If you haven’t heard of him yet, check out his “this week in digital” posts — these will keep you up-to-date with all the news on social, and every other aspect of digital marketing as well.
Not to be confused with Social Media Explorer, the Examiner is one of the top blogs in the world for social media. Its social media reports are filled with all the important data social marketers want, and the blog posts are filled with valuable tips, as well. If I had to pick just one social media blog to follow, this is the one I would choose.
Right here on the HubSpot Marketing Blog, you can find breaking news and actionable how-to guides on every social network there is.
Ebooks About Social Media
These ebooks will provide deeper information on specific networks and topics.
This step-by-step guide explains the reasons to create a business Instagram account and how to execute on Instagram to drive results.
If you’re building a company page for the first time, or trying to upgrade your page, this guide will show you exactly how to do everything from crafting an engaging company description to creating an eye-catching banner image.
This multi-page ebook will show you how to use Facebook to drive real business results for your organization.
HubSpot partnered with the experts at Twitter to provide actionable tips for social media managers starting new accounts to build a following, and fast.
Last, but definitely not least, is this amazing guide from Moz. The 12 chapters in this book are filled with valuable information that every marketer absolutely needs to know. Bookmark this guide, you’ll refer to it more than once.
Videos About Social Media
Videos are my second favorite medium to learn, behind books. Being able to glean from the brightest minds on any subject as if you’re face-to-face is powerful. These videos will give you valuable insights, just how to do social media, but you’ll get insights into the why and what as well.
You can’t talk about social media without talking about the speaker, author, and social expert Gary Vaynerchuk. On the Gary Vee Show, he takes questions from…