Culture is the foundation of your brand and culture begins with the people you hire. Culture components like atmosphere and work-life balance, according to Randstad’s latest employer brand research, are key to both attracting and retaining talent. They found that 45 percent of respondents see work-life balance as a reason to choose an employer, while 28 percent see it as a reason to quit. How you build your team to work and interact with each other sets the stage for how other functions and departments of your business work. Another reason for HR to share company culture with marketing is that silos in general are becoming passé. Breaking silos in favor of more cross-collaboration is gaining momentum as a business value, and a great starting point for building that into your own company culture is in the culture work itself. Marketing should be there to support the business at any stage to help it grow. That can include recruiting and engaging employees to do their jobs that will grow the business. Finally, in a collaborative company where marketing assists growth or communication in any area, marketing is likely going to have lots of working relationships with other departments of your business. Once again, marketers know this.
Culture is the foundation of your brand and culture begins with the people you hire.
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Company culture is one of the commonly overlooked things to tackle when building a business. Founders often think it’s something extra and fun, but it needs to be something you’re proactive about as soon as you start hiring.
Culture components like atmosphere and work-life balance, according to Randstad’s latest employer brand research, are key to both attracting and retaining talent. They found that 45 percent of respondents see work-life balance as a reason to choose an employer, while 28 percent see it as a reason to quit. Work atmosphere also accounted for 44 percent of answers, and flexible arrangements 32 percent.
Related: These 5 Companies Were Rated Best for Work-Life Balance. Is Yours Anything Like Them?
How you build your team to work and interact with each other sets the stage for how other functions and departments of your business work. And as millennials and younger generations continue to gain share in the workforce, business values will continue to shift, with company culture only getting more important.
As personnel and brand become increasingly intertwined, marketing teams are taking more ownership over culture optimization initiatives and the public-facing messaging surrounding them. Employees are key pieces of the puzzle. The most authentic and engaging content will come not from ad campaigns but from the experts inside their own company sharing what they know and what they love.
Let’s take a deeper look at why your HR department needs to work closely with marketing to develop and broadcast your culture.
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