The State of Video Marketing 2017 [New Data]

The State of Video Marketing 2017 [New Data]

And, as with most marketing trends, the more consumers have watched, the more marketers have spent. Firstly, there was a modest year-over-year increase in usage -- 63% of businesses are now using video, compared to 61% this time last year. But what really stood out was how these marketers felt their video had helped them achieve key business goals: An almost unanimous 97% said that video had helped them increase user understanding of their product or service. Unsurprisingly, 99% of businesses currently using video reported that they plan to continue into 2017. And, what's more, 34% of those currently not invested in video plan to start during the coming year. 2) Video remains popular with consumers. So, what of consumers? While video adoption continues to ramp up, there are still huge opportunities for marketers who want to use video in new, interesting ways. 4) Conversational voiceover tracks are becoming more popular. Consumers are watching more.

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It seems like every year is labeled ‘the year of video’ by one expert or another — but 2017 could well have the best claim yet. Of course, it’s no secret that video content has become staggeringly popular. And, as with most marketing trends, the more consumers have watched, the more marketers have spent.

Brand new research released by Wyzowl suggests that video is more effective, more widely used, and more popular among consumers than ever before. The survey spanned across 311 unique respondents — both marketing professionals and online consumers.

Some of the highlights include …

The State of Video Marketing 2017

1) Video is helping businesses achieve key business goals.

Firstly, there was a modest year-over-year increase in usage — 63% of businesses are now using video, compared to 61% this time last year.

But what really stood out was how these marketers felt their video had helped them achieve key business goals:

  • An almost unanimous 97% said that video had helped them increase user understanding of their product or service.
  • 81% linked it to a direct increase in sales.
  • 76% felt that video had increased traffic to their website.
  • Over half (53%) said video had helped them decreased support call volume.

83% felt that, overall, video gave…

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