How to Use UTM Parameters for YouTube Marketing. What are UTM parameters? UTM (Urchin Traffic Monitors) parameters are tags added to the end of a URL which allows it to be tracked every time it is clicked by a viewer and sent back to Google Analytics for a comprehensive report. It becomes part of a custom URL that allows you track your source, medium and campaign so you’ll have a better idea of where your traffic is coming from for all your marketing efforts. On top of adding UTM parameters to videos, these can also be added to banners and ads that brands may have put up in social media to create a seamless method of tracking where all of their traffic is coming from. They are easily customizable to track multiple marketing campaigns through different parameters such as traffic source, content type, promo code, terms and marketing medium. UTM parameters can be created easily through the Google Analytics Link Builder. This identifies the medium in which the link is added to. Campaign Name. How do you track parameters?
With so many online sharing platforms available today and the rising costs of producing great content, it is essential to track your traffic to see which methods are getting the most results for your campaign. Tracking this gives you data to make informed decisions about which channels to focus your marketing efforts on, based on traffic and user engagement. For brands and business that use YouTube’s open platform, getting enough traction for your video marketing efforts can now be done through the use of UTM parameters.
What are UTM parameters?
UTM (Urchin Traffic Monitors) parameters are tags added to the end of a URL which allows it to be tracked every time it is clicked by a viewer and sent back to Google Analytics for a comprehensive report. It can be added on each and every instance of a link. It becomes part of a custom URL that allows you track your source, medium and campaign so you’ll have a better idea of where your traffic is coming from for all your marketing efforts. This is helpful for easy tracking for brands and business that may have spread out multiple marketing efforts throughout different platforms or those with several videos uploaded in YouTube for a specific campaign.
In other words, UTM parameters create a traceable tag for each URL link which makes it easier to identify which videos and marketing channels are getting more views and generating more traffic. On top of adding UTM parameters to videos, these can also be added to banners and ads that brands may have put up in social media to create a seamless method of tracking where all of their traffic is coming from.
UTM parameters can adapt to changing marketing campaigns easily, as they can be changed anytime. They are easily customizable to track multiple marketing campaigns through different parameters such as traffic source, content type, promo code, terms and marketing medium.
In the…
COMMENTS