Customer engagement. The brain registers visual content more quickly than it can process text. From infographics to memes and emoji, people use visuals to convey meaning. To engage potential customers, connect with them in real time. While you can set up a paid webinar, it’s better to use these opportunities as lead magnets to build a relationship with your audience. Tools such as Yotpo allow you to collect real reviews and showcase them on your landing pages. But quantitative data won’t tell you how your customers feel about your brand. Then apply your qualitative and quantitative data to analyze patterns and optimize your landing pages for higher conversion. This ensures that visitors are lead to to the right landing page within your overall website. To make sure you're presenting the right kind of information in the right way, try a service such as VWO to conduct A/B testing.
To grow your business, you need to focus on growth-hacking strategies such as optimizing your conversion rate, creating an irresistible offer and automating your digital marketing campaign. But how will you get there?
Great strategies rely on great tools and techniques to support your work. Here are four tactics to help you connect with consumers more effectively and build stronger relationships that will position your brand to attract even more customers.
1. Customer engagement.
Although more than 90 percent of the web is text, visuals help companies attract more customers. The brain registers visual content more quickly than it can process text. From infographics to memes and emoji, people use visuals to convey meaning. Your consumers prefer interactive methods to communicate with their own friends, family, and even clients.
To engage potential customers, connect with them in real time. Bringing them into the conversation helps them feel involved. Tools such as Click Meeting can help you conduct live webinars and other live events to educate, entertain, and invite feedback from your audience. While you can set up a paid webinar, it’s better to use these opportunities as lead magnets to build a relationship with your audience.
Afterward, follow-up is a must. Reach out to participants through email marketing strategies. It’s essential you initiate that touchpoint as soon as possible after your event. Otherwise, you risk losing your recently acquired lead.
2. Customer-generated content.
Brand credibility is crucial because online shoppers weigh reputation and reviews very seriously. Industry experts are taking notice. Hubspot, Shopify and Thirdlove recently partnered with Yotpo to launch a free growth course for ecommerce business. Leaders from presenting companies discussed actionable strategies to help entrepreneurs scale their organizations.
Griffin Thall, co-founder of Pura…
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