Are you ready for 'National Nurses Day' in May? Do you know how that minor holiday we celebrate todayday -- April Fools’ Day -- began? Rather than letting your seasonal shoppers forget all about you, you can create compelling content on smaller holidays that will turn one-time shoppers into repeat customers. Believe it or not, minor holidays are great times to release products. They’ve had the chance to feel good about the money they've put in the bank after regrouping from the holiday rush and they’re likely looking for a little pick-me-up. Don’t wait until major holidays and sales to reach out to your audience. With more viewers and conversions, your company can benefit from increased sales -- even if they're discounted ones. According to business consultant Chip Bell, you want to "Identify people in that target you know to be skeptical and critical. Holiday marketing can improve your sales performance. By celebrating and marketing on National Nurses Day, May 6, you can gain credibility by association and improve your sales on what’s thought to be a minor holiday.
The right marketing plan can put any holiday on the map. Are you ready for ‘National Nurses Day’ in May?
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Do you know how that minor holiday we celebrate todayday — April Fools’ Day — began? Probably not; no one does.
And, if you do, you should contact the editorial staff over at Time. According to a post some years back by the magazine that stated, “Though many holidays have cloudy origins, the history of April Fools’ Day is particularly blurry, as there are several competing claims for the invention.”
So, April Fools’ Day’s beginning is somewhat of a mystery, but its prankster purpose is pretty clear. More than the opportunity to play jokes on your boss, it’s a chance for your company to surprise and delight customers. There is great power in leading with a laugh.
Bring back seasonal shoppers.
Each end-of-year holiday season, online shopping booms. If you own a company, you probably can attest to how many one-time buyers visit your website around the holidays. What if you could reach out to these shoppers and convince them to buy another time of year?
Luckily, according to statistics from ReadyCloud.com, you don’t need to lose your seasonal shoppers. Remarketing is a brilliant technique that can help you drive sales after the holiday rush.
Remarketing is successful any time of year, so using the technique on minor holidays is a no-brainer. Rather than letting your seasonal shoppers forget all about you, you can create compelling content on smaller holidays that will turn one-time shoppers into repeat customers. Here are six ways how:
Drop a new product.
As your fellow brands in the first part of the year regroup from the holiday rush, you should be analyzing inventory and looking forward to upcoming events: Mother’s Day, Father’s Day, wedding season, etc. — because you can do something different. As your competitors look forward, you can steal the spotlight by releasing a here-and-now product.
Believe it or not, minor holidays are great times to release products. From a customer’s point of view, this is a time when buyers are…
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