Tag: Marketing communications

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How to Execute an Integrated Marketing Campaign [TEMPLATE]

How to Execute an Integrated Marketing Campaign [TEMPLATE]

All stakeholders need to get on board, teams must collaborate, and there needs to be a detailed marketing plan to ensure that each element is created ...
Video Marketing How-To: Re-Using Content On Multiple Channels

Video Marketing How-To: Re-Using Content On Multiple Channels

It’s no secret that different audiences have different demands when it comes to your content – but that doesn’t mean you can’t re-use a piece of video ...
Video Marketing Part II : What Videos Should I Create?

Video Marketing Part II : What Videos Should I Create?

In Part II we’re looking at ‘what’ types of content should you be sharing? Online Ads, Case Study Videos, Product & Process Videos are just some of th ...
How you can make the most of your YouTube video advertising

How you can make the most of your YouTube video advertising

Used right, video marketing is a great way to build your overall brand presence and SEO. Brand storytelling can help you connect emotionally with your ...
What Does Ideal Video Marketing Look Like to You?

What Does Ideal Video Marketing Look Like to You?

In short it can put a brand on a completely new trajectory. Without that you will become lost in a giant sea of mundane, middle of the road video cont ...
What is Integrated Marketing?

What is Integrated Marketing?

Integrated marketing is the process of delivering a consistent and relevant content experience to your audience across all channels. What is the diffe ...
What Marketing Communications Should You Personalize?

What Marketing Communications Should You Personalize?

Author: Johanna Rivard / Source: Marketing Insider Group Every customer is different. They have different needs, interests, and motivatio ...
All Good Communication Starts with Integration

All Good Communication Starts with Integration

Author: Malinda Wilkinson / Source: Marketing Insider Group Why a native integration between your MAP and CRM should be a no-brainer When ...
Content Marketing: Is It Something Or Is It Nothing?

Content Marketing: Is It Something Or Is It Nothing?

Author: Matthew Grant / Source: Business 2 Community A couple weeks ago, I came across this post and it really stuck in my craw. The auth ...
Why Your Business Needs Outbound Lead Generation

Why Your Business Needs Outbound Lead Generation

Author: Johanna Rivard / Source: Marketing Insider Group Brands are becoming increasingly dependent on the internet. Consumers have chang ...
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