In Part II we’re looking at ‘what’ types of content should you be sharing? Online Ads, Case Study Videos, Product & Process Videos are just some of the types of videos that lend themselves to being deployed online and shared via Video Marketing. Are you seeking to engage new or existing customers? Once you can picture that person, then you can explore the types of content that will connect with them. Once you have your list, it’s the job of the video production company to turn these into a format that’s both entertaining and informative. Where are your customers likely to view your content? Understanding where the ‘attention’ is, will give you a far greater chance of making that connection online and engage with your potential customer. Sometimes animation is the right approach, other times video is best. ‘63%f businesses are now using video as a marketing tool.’ We’re all being increasingly being ‘interrupted’ by advertising – and that’s unlikely to change anytime soon. Ensuring that your content is found at the right time, in the right place and by the right person, will make sure that your sales messages are as appropriate as possible.
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Getting Started with Video Production…
In Part I we explore ‘why’ video marketing is so important. In Part II we’re looking at ‘what’ types of content should you be sharing? Knowing exactly what to post doesn’t require a crystal ball – but it does require consideration and planning!
Businesses seeking to gain a competitive advantage are now putting video at the heart of their promotional campaigns. The flexibility of the medium and the plethora of online channels available, provide marketers with a vast range of options for reaching new customers and increasing their online presence.
Online Ads, Case Study Videos, Product & Process Videos are just some of the types of videos that lend themselves to being deployed online and shared via Video Marketing.
‘Viewers retain 95% of a message when viewed as a video, versus 10% if reading it in text.’
What is right for your business will depend on your marketing objectives at the time. Creating a realistic content strategy is vital. Video is just part of the marketing mix and any activity should align itself with the wider company goals.
Who, What, Where…?
- Who are you talking to? Are you seeking to engage new or existing customers? At each stage of the sales funnel there are different messages that will help progress your prospect…
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